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All Journal Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap)
Debora Dian Maydiana Anggreani
Magister Manajemen Universitas Katolik Soegijapranata
Economics, Econometrics & Finance

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Pengaruh Gaya Hidup Berbelanja Dan Perilaku Hedonik Terhadap Pembelian Impulsif (Studi) Pada Toko Belanja Online Shopee Debora Dian Maydiana Anggreani; Sentot Suciarto A.
JEMAP Vol 3, No 1: April 2020
Publisher : Universitas Katolik Soegijapranata, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.419 KB) | DOI: 10.24167/jemap.v3i1.2633

Abstract

This research aimed to test the effect of shopping lifestyle and hedonic behavior toward impulsive buying. Population researched here are students consuming shopee online shopping with sampel 100 taken by purposive sampling. It was obtained test result that respon toward shopping lifestyle was agree, average score 4.18. Average respon toward hedonic behavior was agree, 3.87. Average respon toward impulsive buying was agree, namely 3.92. Based on regression analysis, shopping lifestyle positively and significantly effected impulsive buying. Hedonic behavior also effected toward impulsive buying. The test result  shopping lifestyle and hedonic behavior together significantly effected toward impulsive buying.
Co-Authors Sentot Suciarto A.