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Arina A. Panjaitan
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Arts Humanities Languange, Linguistic, Communication & Media

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THE USE OF METAPHORS IN ADVERTISEMENT OF COSMOPOLITAN MAGAZINE Arina A. Panjaitan; Meisuri Meisuri
LINGUISTICA Vol 1, No 1 (2012)
Publisher : State University of Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v1i1.375

Abstract

One aim of this article is to show through a concrete example how metaphors used in advertisement. The illustrative example is taken from the Cosmopolitan magazine. Central to the analysis of proper meanings of advertisement are the journalistic practices that contain the production of metaphor; i.e. the symbols, the words, or color of different values. Ten advertisements were interpreted by 103 students, and it was found that the use of symbols outnumbered the words, particularly those symbolized the nature. Keywords: advertisement; metaphor
Co-Authors Meisuri Meisuri