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All Journal JURNAL LENTERA BISNIS JURNAL LENTERA AKUNTANSI KENDALI: Economics and Social Humanities DIVERSITY: Journal of Multi Science Linearity
Mujtabah Fatururrahman
Politeknik LP3I Jakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS KINERJA KEUANGAN DITINJAU DARI RASIO LIKUIDITAS PROFITABILITAS DAN PERTUMBUHAN PADA LP3I COURSE CENTER JAKARTA Mujtabah Fatururrahman
JURNAL LENTERA AKUNTANSI Vol 5, No 1 (2020): JURNAL LENTERA AKUNTANSI
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.325 KB) | DOI: 10.34127/jrakt.v5i1.388

Abstract

This study aims to find out how the Financial Performance of LP3I Course Center Jakarta in terms of Liquidity, Profitability and Growth ratio. This research uses quantitative descriptive method, that is research conducted by collecting and presenting data received from LP3I Course Center Jakarta in the form of Financial Statement that is Balance Sheet and Profit / Loss Report so as to give clear enough picture for writer to analyze and compare with existing theory. The results showed the financial performance of LP3I Course Center Jakarta is reviewed from Liquidity ratio, shows maximum performance. And Profitability ratio shows the financial performance of LP3I Course Center Jakarta looks unstable marked with the calculation of Operating Profit Margin (OPM) shows financial performance looks good, but Net Profit Margin (NPM) shows the financial performance of LP3I Course Center Jakarta from 2014 and 2015 not yet maximal while in 2016 shows maximum performance. While Return On Investment (ROI) and Return On Equity (ROE) results show the financial performance of LP3I Course Center Jakarta has not looked good yet. And seen from result of growth ratio then LP3I Course Center Jakarta shows maximum financial performance. This can be seen from sales, net operating profit / EBIT, and net income from 2014 to 2016 on average experienced growth.Keywords: Financial Performance, Liquidity Ratio, Profitability, Growth.
ANALISIS PENERAPAN STRATEGI PEMASARAN PERALATAN PELABUHAN DENGAN MENGGUNAKAN PENDEKATAN ANALISIS SWOT PADA PT TOWIN INNOVEN Nanda Bella Prisdina; Mujtabah Fatururrahman
JURNAL LENTERA BISNIS Vol 12, No 1 (2023): JURNAL LENTERA BISNIS, Januari 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i1.666

Abstract

This research is motivated by the increasing number of companies engaged in contractors. The number of competitors who market the same product also has an impact on sales at PT Towin Innoven. Marketing strategy is an important part of implementing a business. The formulation of the problem in this study is how the marketing strategy of port equipment with the SWOT technique at PT. Towin Innoven? which aims to find out how the results of the SWOT analysis in the marketing strategy at PT Towin Innoven. In this study, the type of qualitative research is descriptive. Because in this study also to determine the external and internal conditions of the company. In this case the researcher uses data collection techniques such as: observation, interviews and documentation and uses data triangulation techniques to compare the results of the data in the study. The technical tool used is swot analysis. The results shown by the SWOT analysis diagram show that the company is in quadrant I, namely the SO (Strength Opportunity) strategy which supports an aggressive strategy (growth oriented strategy). This is a very profitable situation for the company. Where, the company has the power so that it can take advantage of existing opportunities. Keywords: Marketing Strategy, SWOT Analysis, Port Equipment.
Pengaruh Harga dan Ulasan Produk terhadap Keputusan Pembelian pada Platform Tiktok Shop di Kabupaten Bekasi Dwi Ramayanti; Mujtabah Fatururrahman; Verus Hardian
DIVERSITY: Journal of Multi Science Linearity Vol. 2 No. 2 (2025): DIVERSITY: Journal of Multi Science Linearity, February 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/diversity.v2i2.969

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah harga dan ulasan produk berpengaruh terhadap keputusan pembelian secara bersamaan. Metode penelitian yang digunakan adalah kuantitatif, dan subjek penelitian adalah masyarakat Kabupaten Bekasi yang menggunakan platform tiktok shop. Pengumpulan data dilakukan melalui kuesioner yang disebarkan pada 384 pengguna platform tiktok shop di Kabupaten Bekasi. Hasil penelitiaan menegaskan bahwa harga yang bersaing dan ulasan produk yang positif memiliki dampak besar terhadap keputusan pembelian. Kesesuain harga dan kualitas produk dapat menarik perhatian konsumen, sementara ulasan dari pembeli sebelumnya memiliki peran dalam membangun kepercayaan terhadap suatu produk. Penelitian ini berkontribusi dalam mengembangkan strategi pemasaran digital yang lebih tepat sasaran, terutama untuk pelaku usaha yang memanfaatkan Tiktok Shop sebagai saluran penjualan.
Pengaruh Harga Terhadap Kepuasan Konsumen Pada Pt. Hi-Lex Indonesia Tangerang Mujtabah Fatururrahman; Reviana Farah Ramadhani; Kania Farida
KENDALI: Economics and Social Humanities Vol. 3 No. 1 (2024): KENDALI: Economics and Social Sciences Humanities, Juli 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i1.571

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga secara signifikan terhadap kepuasan konsumen di PT. Hi-Lex Indonesia. Metode yang digunakan adalah kuantitatif.  Populasi dalam penelitian ini berjumlah 86 konsumen. Sampel yang digunakan rumus teknik NonProbability sampling. Teknik pengumpulan data menggunakan kuesioner. Analisis data menggunakan uji instrumen, uji asumsi klasik, uji hipotesis, dan analisis regresi linear sederhana dengan program SPSS versi 23. Hasil penelitian menunjukkan bahwa terdapat pengaruh harga terhadap kepuasan konsumen, hal ini dibuktikan dengan persamaan regresi linear sederhana Y = 4,500 + 0,250X yang berarti berpengaruh secara positif terhadap kepuasan konsumen. Berdasarkan uji hipotesis pada penelitian ini menunjukkan signifikansi harga terhadap kepuasan konsumen dengan nilai sig 0,000 < 0,05, maka Ha diterima dan Ho ditolak, dan thitung sebesar 6,208 > ttabel sebesar 1.998 artinya bahwa variabel harga memiliki pengaruh yang disignifikan terhadap kepuasan konsumen.
Co-Authors Dwi Ramayanti Hardian, Verus Kania Farida Nanda Bella Prisdina Reviana Farah Ramadhani