Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal AMAR (Andalas Management Review) Society: Jurnal Pengabdian Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Budi Setyanta
UNIVERSITAS JANABADRA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pelatihan Pemasaran Media Sosial di Kelompok UMKM Karangwaru Tegalrejo Yogyakarta Budi Setyanta
Society : Jurnal Pengabdian Masyarakat Vol 1, No 1 (2022): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.12 KB) | DOI: 10.55824/jpm.v1i1.7

Abstract

Pandemi Covid-19 mengakibatkan terpuruknya perekonomian termasuk pada usaha mikro, kecil, dan menengah (UMKM). UMKM merupakan kelompok usaha yang menjadi tulang punggun perekonomian Indonesia, sehingga diharapkan dapat segera bangkit. Salah satu strategi yang dikembangkan untuk meningkatkan kinerja UMKM adlaah dengan memanfaatkan media sosial sebagai alat pemasaran efektif. Mayoritas pelaku UMKM yang berusia tua diidentiikasi belum menggunakan media sosial sebagai salah satu sarana promosi, hal itu karena rendahnya pengetahuan dan ketrampilan dalam menggunakan media sosial sebagai alat pemasaran. Pelatihan pemasaran media sosial sebaiknya dilanjutkan dengan pendampingan karena untuk kelompok usia tua tidak semudah seperti remaja atau anak muda yang mudah menerima pengetahuan dan memiliki ketrampilan yang lebih baik dalam menggunakan media sosial. Program pengabdian selanjutnya dari program ini diharapkan dengan pola pendampingan dengan mengikutsertakan mahasiswa sebagai pendamping kegiatan
The Effect Of Perceived Ease of Use, Investment Knowledge, And Perceived Risk On Intentions to Purchase of Share in Generation Y Budi Setyanta; Dian Citaningtyas Ari Kadi
AMAR (Andalas Management Review) Vol 4 No 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.60-72.2020

Abstract

Generation Y investor growth is an attractive phenomenon for research. This study aims to examine the effect of perceived ease of use, investment knowledge, and perceived risk on the intention to buy shares in generation Y in Yogyakarta. The research data collection used convenience sampling technique through online questionnaires. Hypothesis test using multiple linear regression. The results of this study indicate that the research model fulfills the goodness of fit requirements. Remote sensing technology and transaction regulations that are simple and easy to understand as well as adequate investment knowledge affect the intention to buy shares in Generation Y. Complete and accurate information and relatively small investment capital results in not significant potential losses faced by Generation Y.
Antecedents and Consequences of Airline Customer Satisfaction Budi Setyanta
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify the forming factors of customer satisfaction and their consequences on consumer behavior. Samples of 100 were taken based on purposive sampling technique with the criteria of having used air transportation, at least 17 years old, and healthy. Collecting data using a Likert scale questionnaire based on the Google Docs platform. This study indicates that customer satisfaction is influenced by price perceptions, service quality, and trust. Affordable and competitive prices are the building blocks of customer satisfaction. Customers consider fair prices in forming their satisfaction with a product or service. This research indicates that customers consider excellent service that exceeds customer expectations to increase satisfaction. Airlines that are perceived to have adequate capabilities in their operations and have the integrity to provide mutual benefits are important factors in customer satisfaction. Satisfaction is an important predictor of repurchasing air transportation services. Satisfaction shapes behavior to suggest others use air transportation services.
Co-Authors Dian Citaningtyas Ari Kadi