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Devi Eka Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH INNOVATION DAN SERVICE QUALITY MELALUI CUSTOMER TRUST TERHADAP CUSTOMER SATISFACTION DI PAMELLA SUPERMARKET JL. KUSUMANEGARA NO.141 YOGYAKARTA Devi Eka Sari
JURNAL EKOBIS DEWANTARA Vol 1 No 1 (2018): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

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Abstract

This research is conducted to know the influence of innovation and service quality to customer satisfaction through customer trust at Pamella Supermarket Yogyakarta. Research location in Yogyakarta. Population of this research is customer living in Yogyakarta. The sample of 100 respondents taken using accidental sampling technique of data collection method using questioner. Data analysis used is descriptive analysis, multiple regression analysis and path analysis. The results of this study indicate that innovation has significant effect on customer trust; service quality have significant influence to customer trust, innovation has significant effect to customer satisfaction, serive quality has significant effect to customer satisfaction and customer trust have significant effect to customer satisfaction.
Pengaruh Innovation dan Service Quality terhadap Customer Satisfaction melalui Customer Trust Devi Eka Sari
JURNAL EKOBIS DEWANTARA Vol 1 No 9 (2018): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is conducted to know the influence of innovation and service quality to customer satisfaction through customer trust at Pamella Supermarket Yogyakarta. Research location in Yogyakarta. The population of this study are customers living in Yogyakarta. The sample of 100 respondents taken using accidental sampling technique of data collection method using questioner. Data analysis used is descriptive analysis, multiple regression analysis and path analysis. The results of this study indicate that innovation has significant effect on customer trust; service quality has significant effect on online repurchase intention; and customer trust have a significant effect on customer satisfaction
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