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All Journal JURNAL EKOBIS DEWANTARA Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan
Annisa Putriani
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Atribut Produk, Celebrity Endorser dan Word Of Mouth terhadap Keputusan Pembelian produk Kosmetik Wardah Annisa Putriani
JURNAL EKOBIS DEWANTARA Vol 1 No 8 (2018): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

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Abstract

The purpose of this study is to test the effect of product attributes, celebrity endorser and word of mouth of product purchase decisions wardah cosmetics. the population is students S1 faculty of Economics university sarjanawiyata tamansiswa Yogyakarta who bought wardah cosmetic products less than 3 months. the study sample used 100 students. technique analysis using multiple analysis techniques which is supported by the t test, F test and coefficient of determination test with the help of the SPSS for windows 18.0 program. Result of research indicate that product attribute have a positive and significant effect on purchasing decision. celebrity endorser have a positive and significant effect on purchasing decision. word of mouth positively and significantly affect the purchase decision. product attribute, celebrity endorser, and word of mouth together simultaneously have a positive effect and significant to the purchase decision. Keywords: Product attribute, Celebrity endorser, Word of mouth and purchasing decisions.
Pengaruh lama penyimpanan kolostrum sapi pada suhu beku terhadap pH, total bakteri, dan konsentrasi immunoglobulin G Annisa Putriani; Eka Wulandari; Raden Febrianto Christi
Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Vol. 12 No. 2 (2024): Desember
Publisher : Fakultas Pertanian Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/agrivet.v12i2.10752

Abstract

Colostrum is a thick yellow liquid whose role is to provide the first nutrition to the calf as a passive immune transfer,  so, it must always be available. Frozen colostrum is one of the efforts used to extemd the shelf life by providing colostrum reserves. Frozen colostrum doesn’t always maintain good colostrum quality, sometimes it causes a decrease in the colostrum quality. This research aim to analyzed the effect of freezing storage bovine colostrum on pH, total bacteria, and immunoglobulin levels. This research was using a Completely Randomized Design (CRD) with 5 long storage treatments (P1 (Day-0), P2 (Day-7), P3 (Day-14), P4 (Day-21), dan P5 (Day-28) dan 4 repetition. The data obtained were analyzed by Anova and Ortogonal Polinomial tests. The result showed that freezing storage (-28° C) bovine colostrum had an effect on decrease in pH and had the quartz regression pattern in the equation Y = 0,000007 + 0,0105 – 0,0973 6,7075 with a determination coefficient of = 0,9739. Meanwhile, it hadn’t effect on total bacteria and immunoglobulin G levels, so it hadn’t respons and pattern of polinomial ortogonal. It can be concluded that the average each treatments of pH, total bacteria, and IgG levels is still classified as good quality.
Co-Authors Eka Wulandari Raden Febrianto Christi