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Azmi Hadi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH E-WOM DAN BRAND TRUST TERHADAP PURCHASE INTENTION (Studi Kasus Pada Konsumen Go-jek di Yogyakarta) Azmi Hadi
JURNAL EKOBIS DEWANTARA Vol 1 No 11 (2018): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

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Abstract

This research, is expected to prove influence between variable namely e-wom as electronic word of mouth ) brand so and purchase intention. In this research used a quantitative approach namely by spreading the questionnaire to respondents users go-jek in yogyakarta.An analyzer used the test the assumption classical and test t with the results of research suggests that all the variables affect each other.
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