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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERSEPSI PRODUK COFFEE SHOP CUPPAJO DAN REPURCHASE INTENTION DI YOGYAKARTA koko setyawan
JURNAL EKOBIS DEWANTARA Vol 1 No 8 (2018): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

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Abstract

The purpose of this research is: The variable in this study was Perceived Servicescape, Perceived Quality, Perceived price, Perceived Value and satisfaction. The population in this research is the consumer or society has ever made a purchase coffee shop Cuppajo Yogyakarta. Sampling technique used was accidental sampling method the selection of samples taken from members of a population selected by chance match a particular purpose. Engineering data collection using the questionnaire. Analysis of multiple regression analysis was used. Keywords: Perceived Servicescape, Perceived Quality, Perceived Price, Perceived value, Satisfaction.
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