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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Ismail Razak
Fakultas Ekonomi Universitas Krisnadwipayana
Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PT. GLOBAL SHINSEI INDONESIA Ismail Razak; Ryan Ichwanto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i3.61

Abstract

The aim of this study was to analize the influence of product quality and service quality on customers loyalty. Secondary data was obtained from PT. Global Shinsei Indonesia, while primary data was obtained from customers of PT. Global Shinsei Indonesia, Tbk through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality no significant and service quality significant influenced the customers loyalty. The conclution of this study is that service quality was dominant than the product quality in influencing customers loyalty
PENGARUHKOMITMEN PIMPINAN DAN ETIKA KERJA TERHADAP KINERJA KARYAWAN PT. GERAHA KERINDO UTAMA JAKARTA Ismail Razak; Mohamad Idham Maulani
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 1 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i1.26

Abstract

The aim of this study was to analize the influence of commitment of leaders and work ethic on theemployee performance of PT. Geraha Kerindo Utama, Jakarta. Secondary data was obtained from PT. Geraha Kerindo Utama, while primary data was obtained from employee of PT. Geraha Kerindo Utama through admission filling of questionnaire by using scale of Likert. In this study, simple random sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that commitment of leadersand work ethicpositively and significant influenced the employee performance of PT. Geraha Kerindo Utama. The conclution of this study is that commitment of leaderswas dominant than work ethic in influencing the employee performance of PT. Geraha Kerindo Utama.
PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PELANGGAN INDIHOME DI PROPINSI DKI JAKARTA Ismail Razak
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i2.39

Abstract

The aim of this study was to analize the influence of promotion and price on purchase intention of customers of IndiHome in Province of DKI Jakarta. Secondary data was obtained from PT. Telekomunikasi Indonesia, Tbk, while primary data was obtained from customers of PT. Telekomunikasi Indonesia, Tbk in Province of DKI Jakarta through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that promotion and price positively and significant influenced the purchase intention of customers of IndiHome in Province of DKI Jakarta. The conclution of this study is that price was dominant than the promotion in influencing the purchase intention of customers of IndiHome in Province of DKI Jakarta.
Co-Authors Mohamad Idham Maulani Ryan Ichwanto