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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Melya Fitriana
Prodi Manajemen Fakultas Ekonomi Universitas Krisnadwipayana
Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN JASA DAN HARGA TERHADAP KEPUASAN PELANGGAN PT. BUKITAPIT BUMI PERSADA Donny Dharmawan, MM.; Melya Fitriana
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i2.191

Abstract

PT. Bukitapit Bumi Persada is one of the first local companies in the field of oil and gas industry services in Indonesia. One of the advantages is, 100% percent locally owned and utilization of local resources, so that PT. Buktapit Bumi Persada is able to compete with other foreign companies. PT. Bukitapit Bumi Perasada currently serves not only local oil companies (Pertamina), but also has completed several projects with other oil companies. This study aims to analyze the effect of service quality and price policy on customer satisfaction at PT Bukitapit Bumi Persada. The population and sample of the research were 31 clients and the technique used in the research was non probability sampling with saturated sampling. The results showed that service quality and pricing policies affect customer satisfaction PT. Perasada Earth Bukitapit.
Co-Authors Donny Dharmawan