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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Ella Siti Chaeriah MM
Fakultas Ekonomi Universitas Krisnadwipayana
Economics, Econometrics & Finance Social Sciences

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MANAJEMEN BERBASIS MUTU Ella Siti Chaeriah MM
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i2.45

Abstract

Quality management is a phenomenon. Advanced culture that supports arts and crafts allow shoppers choose goods with higher quality standards compared to the normal stuff. In a society that appreciates the arts and crafts, one of the tasks of the management company or owner of the company is the head of the workshop, as well as train and supervise employees and interns. The company set the standard, assessing the work of the employees and ordered rework or repair is necessary. Jobs in crafts has a limitation that is only capable of producing little other dipihak products, but has the advantage that is every product can be made independently in accordance with the wishes of the customer. Craft work approach towards quality score is the primary input when the initial establishment of quality management as a part of management science.
PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PENGGUNA SMARTPHONE SAMSUNG (Studi Pada Mahasiswa Magister Manajemen UNKRIS) Ella Siti Chaeriah MM
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 3 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i3.59

Abstract

Loyalty is the willingness of consumer to continue to subscribe at a company in the long run by buying and using goods and services, is repeate dlyreworked and better yet exclusively and voluntarily recommend the company product to others. This study devoted tol analysis influence of price empiricly variable, brand image, product quality to loyality and to known variable that gae. Most dominant influence, which is price,brand image and produk quality to loyalty in jakarta smartphone mobile in jakarta. Collected data method used questioner. Population was student Magister Manajemen UNKRIS. Want to used Samsung smartphone. Sample was 30 respondent with purposive sampling technique. Analysis result with statistic SPSS with double regression linier, Y = 2,453 + 0,250X1 + 0,205X2 + 0,397X3 double regression linier show there are positive influence and significant from price variable, brand image and product quality to loyalty customer smartphone.
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