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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Pendidikan Tata Niaga (JPTN)
Widya Ayu Pratiwi
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Peningkatan Hasil Belajar Matematika Materi Mengurutkan Bilanagn Melalui Model Pembelajaran Problem Based Learning Widya Ayu Pratiwi
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 3, No 4 (2020): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.263 KB) | DOI: 10.20961/shes.v3i4.54393

Abstract

The purpose of this study was to determine the increase in student learning outcomes in the first semester of mathematics lessons in elementary school class I on the material of sorting numbers through the Problem Based Learning learning model. The subjects of this study were the first grade students of SD Negeri Pasucen 02 for the 2020/2021 academic year, totaling 26 students. The research conducted was classroom action research (CAR) consisting of two cycles, namely cycle I and cycle II. The stages of each cycle are planning, implementation, observation and reflection. Each cycle consists of two meetings. Data collection was obtained from the results of tests and observations. While the data analysis includes qualitative data and quantitative data. In the first cycle, the classical completeness was 61.84%. While in the second cycle of 85,00%. These results indicate that the Problem Based Learning model can improve the learning outcomes of class I students at SD Negeri Pasucen 02 in the content of learning mathematics in the matter of sorting numbers.
PENGARUH INOVASI PRODUK DAN SOCIAL MEDIA MARKETING TERHADAP SALES PERFORMANCE PADA IKM BATIK GEDOG KABUPATEN TUBAN WIDYA AYU PRATIWI; RAYA SULISTYOWATI
Jurnal Pendidikan Tata Niaga (JPTN) Vol 8 No 1 (2020)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.041 KB) | DOI: 10.26740/jptn.v8n1.p%p

Abstract

Untuk meningkatkan keunggulan bersaing dan bertahan dalam pangsa pasar di era modern ini, perusahaan banyak melakukan strategi penjualan demi tercapainya sales performance atau kinerja dari penjualan dengan melakukan inovasi produk dan menggunakan social media marketing. Jenis penelitian ini yaitu kuantitatif dengan pendekatan deskriptif. Teknik sampling yang digunakan dalam penelitian ini adalah sampel jenuh. Sampel yang digunakan sebanyak 30 responden. Data diolah dengan menggunakan SPSS 16.0. Dari hasil uji regresi linier berganda terdapat hubungan antara inovasi produk dan social media marketing terhadap sales performance . Hasil penelitian ini menunjukkan bahwa variabel inovasi produk (X1) berpengaruh secara positif terhadap sales performance sebesar 7,5% akan tetapi tidak signifikan. Hasil penelitian menunjukkan variabel social media marketing berpengaruh secara positif dan signifikan terhadap sales performance dengan presentase sebesar 38,9%. Variabel inovasi produk dan social media marketing berpengaruh positif dan signifikan terhadap sales performance pada IKM Batik Gedog sebesar 49,2%. Kata Kunci: Inovasi Produk, Social Media Marketing, Sales Performance.
Co-Authors Raya Sulistyowati