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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Kontigensi: Jurnal Ilmiah Manajemen
Tetty Rimenda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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TRICKLE DOWN THEORY SEBAGAI DASAR MOTIVASI MAHASISWA MELAKUKAN POLYTECHNIC SOSIAL RESPONSIBILITY Tetty Rimenda; R. Elly Mirati
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 2 (2019): Journal of Applied Business Administration - September 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.71 KB) | DOI: 10.30871/jaba.v3i2.1729

Abstract

Initially CSR activities were known as corporate activities to pay attention to their environment. Further developments in CSR were also carried out at the University. This study discusses the CSR activities at the Jakarta State Polytechnic Social Responsibility, whose implementation is carried out through AGTV. This AGTV activity has been held for 6 years in Lio Depok Village. The problem faced is the lack of interest of volunteers to help implement this AGTV activity. The purpose of this study was to examine the effect of Trickle Down Theory which has been widely used in the field of fashion and promotion of the motivation to implement AGTV. Respondents were volunteers from the Jakarta State Polytechnic Accounting Department who carried out the Polytechnic Social Responsibility program. Data is processed by SPSS regression analysis. The results prove that Trickle Down and Trickle Up do not influence motivation in carrying out CSR activities, but the Trickle Round which is an attachment between volunteers influences the implementation of CSR carried out in AGTV
Consumer Reviews on TikTok and Their Impact on Millennial Saving Decisions Shagi Aprilia Kurniawan; Tetty Rimenda; Agus Buntoro; R. Elly Mirati
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.385

Abstract

The purpose of this study is to investigate customer reviews of banking advertisements onTikTok. The current phenomenon is the emergence of formal banking product advertisements on social media such as in Instagram, Twitter or FB. Another phenomenon that appears is the way customers make decisions has also changed. Before making a decision, customers prefer reviews given by customers uploaded on social media, Data collection was collected by survey method. Questionnaires distributed on Instagram. Respondents were screening only for those who had seen a review of a savings product ad on TikTok which consisted of 171 people. The findings show that positive reviews (P-Reviews) and negative reviews (N-Reviews) influence customers' saving decisions. However, our particular finding is that N-Review has a greater influence on customers' saving decisions than P-Review. The product weakness construct is the biggest determinant in deciding to buy a product. This concludes that customers are very careful about product deficiencies. N-Reviews published on social media make customers more careful when buying products because customers don't want to lose money. On the other hand, for a product that is considered good, the volume of (P-Reviews) must be high in order to create a positive impression on customers.
Co-Authors Agus Buntoro R. Elly Mirati R. Elly Mirati Shagi Aprilia Kurniawan