Leni Nurhayati
STMIK Sumedang

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Rancangan Aplikasi Customer Relationship Management pada UKM (Studi Kasus CV. AlBarru) Leni Nurhayati
Infoman's : Jurnal Ilmu-ilmu Manajemen dan Informatika Vol. 13 No. 1 (2019): Infoman's
Publisher : STMIK Sumedang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (886.592 KB) | DOI: 10.33481/infomans.v13i1.11

Abstract

One effort to maintain customers and create loyal customers is to manage customer relationships using the concept of Customer Relationship Management (CRM). The application of CRM allows companies to get all customer’s information so that it will be easier in creating programs that may attract and retain customers or even create customer loyalty. Information and Communication Technology can support the implementation of CRM. CRM has been implemented by many large companies but rarely applied by small and medium enterprises (SMEs). The high level of business competition, changes in consumer behavior, and the diverse of consumer’s needs and desires make CV. AlBarru which is an SME engaged in construction to participate in implementing CRM. The purpose of this study is to identify the business processes that related to customers and to design a basic CRM system model which is then followed by making a CRM application design on CV. AlBarru. The research method used is qualitative research with the type of descriptive research and action. Descriptive research is done to describe the business processes that exist in the CV. AlBarru so that it can be adapted to the CRM concept that will be applied. Action research is done by making a CRM application design consisting of designing the process using UML and Interface design. This research produced a CRM application design that provides an overview of User needs and required processes to be made and recommendations for CRM programs that can be implemented
Pemodelan Proses Bisnis (Studi Kasus PD. Simpati Sumedang) Leni Nurhayati; David Setiadi
Infoman's : Jurnal Ilmu-ilmu Manajemen dan Informatika Vol. 11 No. 1 (2017): Infoman's
Publisher : STMIK Sumedang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/infomans.v11i1.39

Abstract

Perusahaan dapat mencapai keunggulan bersaing melalui proses bisnisnya. Proses bisnis merupakan serangkaian aktivitas yang dilakukan baik secara paralel maupun berurutan untuk mencapai suatu tujuan. Dalam perusahaan terjadi konversi dari input menjadi output dan di perlukan banyak proses yang saling berhubungan dari fungsi - fungsi struktural yang ada. Analisis proses bisnis perlu dilakukan oleh perusahaan agar dapat mengevaluasi proses bisnis yang ada sehingga diketahui area perbaikan proses yang perlu dilakukan. Pemodelan proses bisnis merupakan tahapan yang penting dalam analisis proses bisnis. Tujuan dari penelitian ini adalah mengidentifikasi proses bisnis pada PD. Simpati dan membuat pemodelan proses bisnis yang sedang berjalan (As-Is Model) pada PD. Simpati. Metode BPMN digunakan dalam penelitian ini. BPMN adalah singkatan dari Business Process Modeling Notation, yaitu suatu metode pemodelan proses bisnis, dan juga sebagai alat desain pada sistem yang berbasis pesan (message-based). Hasil penelitian mengidentifikasi proses bisnis inti pada PD. Simpati terdiri dari proses pemasaran, pemenuhan order, dan layanan pelanggan. Proses bisnis inti yang paling krusial yaitu proses pemenuhan order dibuat pemodelannya dengan Business Process Diagram (BPD) menggunakan elmen-elemen dalam BPMN
Measurement of Website Service Quality Using Webqual 4.0 (Case Study of Kotakaler Village Website) Leni Nurhayati; Sri Bekti Handayani Ningsih
Infoman's : Jurnal Ilmu-ilmu Manajemen dan Informatika Vol. 14 No. 1 (2020): Infoman's
Publisher : STMIK Sumedang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33481/infomans.v14i1.125

Abstract

The need for accurate, fast, current, relevant and reliable information for the community is a necessity in the information age. In order to meet these needs and encourage good governance with the support of information and communication technology, local government websites have been built. Local government websites that can provide a variety of information and services are expected to support the creation of smart citizens and smart government. Government website is not enough just to be built but its quality must also be evaluated. This study measures the quality of the local government website (case study of Kotakaler Village) so that the level of quality can be known to provide an overview or reference in developing the website itself. This research is a qualitative descriptive study. Website quality assessment using the WebQual method which is a method of measuring website quality based on end-user perception in three dimensions, consisted of information quality, interaction quality, and usability. The results showed that the website of the boxer village has a high level of quality in all three dimensions. Keywords: Website, WebQual, Usability, Information Quality, Interaction Service Quality