Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Kajian Ilmiah Mahasiswa Manajemen
LIVIANI PERLITA
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BENEFIT PROGRAM LOYALITAS DALAM RETAIL ONLINE PERLITA, LIVIANI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.186 KB)

Abstract

Many online retailers on the internet requires each retailer to have a loyalty program. Benefits this program for retailer and customer are they can build a long relationship. This program is undertaken to improve customer loyalty in the long-term. But needed adequate planning to choose the type of loyalty program to be conducted so it looks attractive for customers and they prefer to choose this retail than others.Loyalty program is one of the types of programs that could be considered by online retailers to enhance their long-term customer loyalty. There are various benefits that can be obtained with a customer loyalty program like: social benefit, confidence benefit, ekonomic benefit, dan treatment benefit.
Co-Authors