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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Research Fair Unisri
Retno Susanti
Fakultas Ekonomi Universitas Slamet Riyadi Surakarta
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PENGUATAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA USAHA (Survey pada Wirausaha Fesyen di BTC dan PGS Surakarta) Retno Susanti; Suprihatmi SW
RESEARCH FAIR UNISRI Vol. 4 No. 1 (2020): RESEARCH FAIR UNISRI
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.54 KB) | DOI: 10.33061/rsfu.v4i1.3413

Abstract

The creative economy of the fashion business in BTC and PGS Surakarta is very important to be developed because it contributes to the regional economy. Constraints faced in running a business such as entrepreneurship orientation is low, so that the business performance is not optimal. One strategy to encourage the development of creative economy in the business of fashion in Surakarta is to increase creativity and market orientation, in order to obtain maximum business performance. This study aims to analyze the effect of entrepreneurship orientation on business performance moderated by creativity and market orientation. Sample of this study are 123 entrepreneurs of fashion in BYC and PGS Surakarta, using purposive sampling technique. Data analysis using regression analysis and Absolute Difference Test. The conclusion of hypothesis test result (1) entrepreneurship orientation have significant effect on business performance; (2) creativity can moderate the effect of entrepreneurship orientation on business performance; (3) market orientation can moderate the effect of entrepreneurship orientation on business performanceKeywords: entrepreneurship orientation, creativity, market orientation, business performance
PENDAMPINGAN PENENTUAN HARGA POKOK PRODUKSI PADA HOME INDUSTRY SUMBER AGUNG DI PETORAN JEBRES SURAKARTA Suprihatmi SW; Retno Susanti; Oktavia Darmastuti
Adi Widya : Jurnal Pengabdian Masyarakat Vol 6 No 1 (2022): ADI WIDYA Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v6i1.7167

Abstract

tempe chips are the product of Sumber Agung Home Industry. This business is a hereditary effort in order to strengthen the family economy. Tempe chips are a product that is liked by the community, besides being delicious, nutritious, affordable prices are also easy to obtain. This housing business is widely cultivated, in addition to materials that are around the business location, the production process is relatively simple, the capital is not large, the market share is wide open. So it is not surprising that in the development of the Sumber Agung Home Industry, it faces competition, especially in product marketing. This is because in determining the selling price of Sumber Agung, it should be based on the cost of production which is calculated accurately. This has not been able to be done. So far, Sumber Agung has not carried out the process of making the cost of production in business. The FE Unisri Service Team tries to provide assistance in making production prices so that Sumber Agung can set an accurate selling price so that they can compete in selling products. With the determination of the cost of production, Sumber Agung can always develop real expenditures from its production costs in the form of: raw material costs, auxiliary materials, labor costs and factory overhead costs.
Co-Authors Oktavia Darmastuti Suprihatmi SW Suprihatmi SW