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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ilmu Lingkungan Jurnal Agroekoteknologi dan Agribisnis
Sophia Dwiratna Nur Perwitasari
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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Business Development Strategy for Smart Watering Product of PT. Hidroponik Padjadjaran Indonesia Vidianti Rahmi, Hasna; Perwitasari, Sophia Dwiratna Nur; Pratopo, Lukito Hasta
Jurnal Manajemen & Agribisnis Vol. 20 No. 3 (2023): JMA Vol. 20 No. 3, November 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.3.477

Abstract

The urban hydroponic cultivation trend presents a promising opportunity for the advancement of hydroponic agro-industry within Indonesia. This phenomenon has been catalyzed by the innovation of the Smart Watering hydroponic kit introduced by PT. Hidroponik Padjadjaran Indonesia. The Smart Watering system, founded on the principles of self-watering irrigation and electricity-free operation, has unlocked new possibilities in hydroponic agriculture. This study aims to assess the formulation of strategic initiatives for the sustainable growth and continuity of Smart Watering business operations. Employing qualitative and quantitative research techniques, including IFE-EFE, BMC-SWOT, and AHP analyses, the investigation reveals that the IFE matrix scores 2.11, while the EFE matrix scores 2.70, positioning the company in quadrant V. Subsequently, a BMC-SWOT analysis identifies twelve potential strategies, which are further evaluated through AHP analysis to determine priority strategies. The findings underscore market penetration (0.689) as a key strategic criterion, with the top-priority strategy, W02 (0.156), emphasizing active engagement with local and regional hydroponic communities to foster network expansion and enhance human resource competencies. These findings provide a foundation for the implementation of growth and sustainability strategies in hydroponic agro-industry enterprises. Keywords: Business Development Strategy, Hydroponic, IFE-EFE, BMC-SWOT, AHP
Business Development Strategy of “Healthfull” Brand Products Using SWOT-AHP Analyses Putri, Belia Berliani; Perwitasari, Sophia Dwiratna Nur; Pratopo, Lukito Hasta
Jurnal Manajemen dan Agribisnis Vol. 21 No. 1 (2024): JMA Vol. 21 No. 1, March 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.21.1.132

Abstract

In recent years, public awareness of adopting a healthy lifestyle has increased, as shown by the increase in fruit and vegetable consumption one of the business activities at PT. Hydroponics Padjadjaran Indonesia produces and sells cold-pressed juice and salad under the brand "Healthfull". “Healthfull” brand products face problems related to the number of sales. This research aims to determine alternative strategies and choose strategic priorities for the business development strategy of Healthfull brand products. Employing qualitative and quantitative research techniques, including IFE-EFE-IE, SWOT, and AHP analyses. The result of the IE matrix analysis shows that the company is in quadrant V, resulting in 8 alternative strategies formulated in the SWOT matrix, which are then analyzed using AHP to obtain strategic priorities. The results of the AHP analysis show that the strategic criteria for developing this business are increasing in sales volume (0.73) and strategic priority "increasing educational content regarding healthy food consumption through digital marketing on social media such as Instagram and Facebook" (0.163). Improving shelf life, targetting specific consumers, delivering products to store partners consistently, and providing discounts are the findings of this research. Keywords: vegetable consumption, business development strategy, healthy lifestyle, strategic priorities
Analisis Kinerja Agro-Eduwisata PT. Hidroponik Padjadjaran Indonesia melalui Pendekatan Balanced Scorecard: Analysis of Agroedutourism Performance PT. Hidroponik Padjadjaran Indonesia through Balanced Scorecard Approach Thoriq, Ahmad Thoriq; Amayu, Kharista; Pratopo, Lukito Hasta; Perwitasari, Sophia Dwiratna Nur; Septiningsih, Ratna Dwi
Jurnal Agroekoteknologi dan Agribisnis Vol. 8 No. 2 (2024): Jurnal Agroekoteknologi dan Agribisnis
Publisher : Politeknik Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51852/jaa.v8i2.930

Abstract

One of the business units of PT Hidroponik Padjadjaran Indonesia is engaged in Agroedutourism. The main income from this business is hydroponic education and training activities. The problem to be examined is that in recent years there has been a fluctuation in the number of visitors and training participants. This study aims to analyze the performance of agroedutourism at PT Hidroponik Padjadjaran Indonesia. In this research balanced scorecard approach is used which is based on financial, customer, internal business process, and learning perspectives. The results of the study indicate that from the financial perspective, the Return on Asset (ROA) value is 0,25 percent per year, Return on Equity (ROE) is 10,57 percent per year and the Net Profit Margin (NPM) value is 44 percent per year. From the consumer perspective, the Customer Satisfaction Index (CSI) value is 80 percent of consumers who are satisfied with the company's performance. From the learning perspective, with the results of 73,93 percent employees are satisfied with the company's performance. Morover from the internal business perspective, it is known that there are two innovative products produced that support the company's performance. The financial perspective show that ROA value is below the standard. The solution to improve the business performance is to provide intense service and promotion directly to schools in surrounding area as well as training to improve capacity building for employee.
Karakteristik Mekanik Mulsa Organik Lembaran Serat Aren dan Aplikasinya pada Lahan Pertanian Thoriq, Ahmad; Pratopo, Lukito Hasta; Perwitasari, Sophia Dwiratna Nur; Arip, Muhamad
Jurnal Ilmu Lingkungan Vol 23, No 1 (2025): January 2025
Publisher : School of Postgraduate Studies, Diponegoro Univer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jil.23.1.43-53

Abstract

Hasil samping dari aktivitas produksi tepung aren adalah limbah cair dan limbah padat. Pada kondisi saat ini limbah cair dibuang secara langsung ke Sungai sedangkan limbah padat berupa serat dan kulit batang aren menumpuk di sekitar pabrik pengolahan. Salah satu solusi penganganan limbah serat aren adalah dengan membuat lembaran mulsa organik. Penelitian ini bertujuan menganalisis karakteristik fisik dan mekanik lembaran mulsa organik dari serat aren berdasarkan jenis perekat, dan menganalisis efektivitas setiap lembaran mulsa organik dari serat aren berdasarkan jenis perekat dalam menghambat pertumbuhan gulma. Penelitian ini menggunakan lima jenis perekat yaitu lateks, lempung, tepung aren dan tepung tapioka. Pengujian karakteristik mekanik dilakukan menggunakan alat uji tarik instron 1026. Pengujian efektivitas dalam menghambat pertumbuhan gulma dilakukan pada lahan pertanian menggunakan media tanam di dalam polibag hingga mulsa mengalami kerusakan. Hasil pengujian menunjukkan bahwa perekat lateks memiliki karakteristik mekanik dan kemampuan menghambat pertumbuhan gulma terbaik yaitu 87,32% dibandingkan dengan jenis perekat lainnya. Hasil uji kuat tarik mulsa dengan perekat lateks pada hari ke-0 sebesar 73,30 N, hari ke-7 sebesar 69,19 N, hari ke-14 sebesar hari ke-21 sebesar 30,63 N, hari ke-28 sebesar 12,50 N dan hari ke-35 sebesar 0 N. Sementara kemuluran perekat lateks dari hari ke-0 hingga hari ke-35 setelah pemakaian, masing-masing sebesar 15,73%, 12,67%, 11,83%, 9,67%, 7,50%, dan 0%. Modulus young perekat lateks dari hari ke-0 hingga hari ke-35 setelah pemakaian, masing-masing sebesar 23,27 kPa, 25 kPa, 15,79 kPa, 16,74 kPa, 10,35 kPa, dan 0 kPa.
Co-Authors Ahmad Thoriq Amayu, Kharista Arip, Muhamad Pratopo, Lukito Hasta Putri, Belia Berliani Septiningsih, Ratna Dwi Thoriq, Ahmad Thoriq Vidianti Rahmi, Hasna