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STRATEGI PENGELOLAAN PIUTANG PERUSAHAAN OTOMOTIF DIMASA PANDEMI COVID 19 DALAM MENJAGA PROFITABILITAS Asraf Asraf; Mardahleni Mardahleni; Roza Gustika; Ilham Kurniawan
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.5831

Abstract

The Covid 19 pandemic even though it has shown signs of abating, the impact on the industry remains large and requires a recovery process to return to normal. During the pandemic, various strategies are needed for the industry to maintain the level of profitability or at least be able to survive at a safe level of profitability or even survive the dream until it suffers a loss that is burdensome for the survival of the company. This study will analyze how the receivables strategy can contribute to the profitability of Automotive Industry companies in Indonesia. The analysis was conducted on 14 automotive companies listed on the Indonesia Stock Exchange by testing the effect of receivables turnover on profitability ratios (ROA, ROE and NPM). The results showed that the receivables turnover did not have a significant effect on the profitability ratios. This means that in the case of the automotive industry, the receivables strategy does not show a significant contribution to efforts to maintain the level of profitability in the automotive industry in Indonesia. This finding indicates that the role of financial institutions is still quite dominant in supporting sales and facilitating customer purchases on credit. Keywords: Accounts Receivable Turnover, Return On Assets, Return On Equity, Net Profit Margin
PENDEKATAN THEORY OF PLANNED BEHAVIOR DALAM MENGKAJI PERILAKU KONSUMEN ROKOK DI SIMPANG EMPAT PASCA KELUARNYA FATWA MAJLIS ULAMA INDONESIA TENTANG HARAM MEROKOK Asraf Asraf
Jurnal Apresiasi Ekonomi Vol 3, No 1 (2015)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1411.725 KB) | DOI: 10.31846/jae.v3i1.187

Abstract

Meski merokok dianggap lebih besar keburukannya dibanding manfaatnya namun kegiatan merokok sudah mengurat mengakar pada sebagian masyarakat dunia. Majlis Ulama Indonesia telah mengeluarkan fatwa haram merokok bagi ummat islam. Bagaimana perilaku konsumen rokok setelah keluarnya fatwa ini dianalisis dengan mengambil objek penelitian pada konsumen rokok di Simpang Empat, Pasaman Barat dengan mengaplikasikan theory of planned behavior dengan sedikit modifikasi.Dari pengamatan dan data primer yang diperoleh menunjukkan adanya kesenjangan yang jauh antara normative belief dengan motivation to comply.Inilah dasar bagi peneliti untuk menempatkan kedua faktor ini sebagai variabel yang terpisah dan masing-masing diuji pengaruhnya terhadap niat dan perilaku. Hasil penelitian menunjukkan bahwa hanya hanya motivation to comply dan perceived behavior control yang berpengaruh positif dan signifikan terhadap niat maupun perilaku. Variabel sikap dan normative belieftidak signifikan pengaruhnya terhadap niat dan perilaku. Hasil penelitian ini memberikan implikasi bahwa meski sikap produsen rokok dan referents atau orang-orang terdekat mereka berpendapat merokok adalah tidak baik, tapi mereka tetap saja merokok.Niat dan perilaku merokok atau tidak merokok hanya dapat dipengaruhi oleh perubahan pada motivasi mengikuti referents dan perceived behavior control. Kata kunci : Perilaku, niat, sikap, normative belief, motivation to comply, perceived behavior control.
EFEK MODERASI COUNTRY OF ORIGIN PADA PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN LAPTOP TOSHIBA Erdawati Erdawati; Asraf Asraf
Jurnal Apresiasi Ekonomi Vol 4, No 2 (2016)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.947 KB) | DOI: 10.31846/jae.v4i2.153

Abstract

On mobile computers market in Indonesia, including in Simpang Empat West Pasaman, there are many product from many country by various brands. The high competition requires manufacturers and distributors to implement the marketing strategies. To implement these strategies required a good understanding of the factors that influence the decision purchase. This study analyzed the moderating effect of country of origin variable on the influence of product quality and brand equity on Toshiba purchasing decisions in Simpang Empat Pasaman Barat. This studies show that the product and brand equity as partially or simultaneously positive and significant influence on purchasing decisions. Country of origin moderated the influence of the quality of products on purchasing decisions and also brand equity influence on purchasing decisions. The results of this study imply that in order to improve the purchase decision of Laptop Toshiba, can be done by increasing again product quality and brand equity. Special to the store vendors, recommended to sell products made in Japan as a priority, because the computers made in Japan is perceived as a high quality product. Keywords: Product, Brand Equity, Country Of Origin and Purchase Decision
ANALISIS PERBANDINGAN KINERJA KEUANGAN BANK SYARIAH MANDIRI DENGAN BANK MANDIRI KONVENSIONAL Asraf Asraf; Yurasti Yurasti; Suwarni Suwarni
MBIA Vol 18 No 3 (2019)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (651.12 KB) | DOI: 10.33557/mbia.v18i3.751

Abstract

Bank sistem syariah yang sudah beroperasi di Indonesia selama 28 tahun ternyata hanya mampu meraih pangsa pasar 5,94% saja. Penelitian ini menganalisis aspek yang menjadi kelemahan bank syariah ditelusuri dari kinerja keuangannya. Penelitian dilakukan dengan memperbandingkan ratio keuangan Bank Syariah Mandiri (BSM) dengan Bank Mandiri dimana kedua bank ini beroperasi dengan sistem yang berbeda dan berada dalam satu grup usaha. Hasil penelitian menunjukkan titik lemah BSM dibandingkan dengan Bank Mandiri adalah pada rendahnya kualitas aktiva produktif yang berimbas pada rendahnya profitabilitas. Selain itu, efisiensi biaya BSM juga lebih rendah yang ditunjukkan oleh BOPO yang lebih tinggi meskipun NOM/NIM kedua bank relatif sama. Kelemahan ini sekaligus membuat kemampuan BSM dalam menghasilkan sumber dana internal juga rendah. Hasil penelitian ini merekomendasikan bahwa agar perbankan syariah mampu bersaing dan meraih keuantungan dari peluang bisnis syariah, adalah dengan memaksimalkan manajemen kredit, meningkatkan efisiensi dan mengembangkan produk produk berbasis fee based income. Kata kunci : CAR, NPL, ROA, ROE, NOM/NIM, BOPO dan LDR.
KINERJA AKTIFA PRODUKTIF PERUSAHAAN OTOMOTIF DALAM MEMACU PROFITABILITAS DALAM SITUASI EKONOMI YANG KURANG KONDUSIF Asraf Asraf; Mardahleni Mardahleni; Alwizon Alwizon
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.8243

Abstract

The challenge for a number of companies after the Covid-19 Pandemic is to carry out the recovery process to return to normal. During the pandemic and post-pandemic, various strategies are needed for the industry to maintain the level of profitability or at least be able to survive at a safe level of profitability or even survive lest it experience burdensome losses for the continuity of the company. This study will analyze how the receivables strategy can contribute to the profitability of Automotive Industry companies in Indonesia. The analysis was conducted on 14 automotive companies listed on the Indonesia Stock Exchange by examining the effect of receivables turnover on the profitability ratios (ROA, ROE and NPM). The results showed that receivables did not have a significant effect on profitability ratios. This suggests that in the case of the automotive industry, the receivables strategy does not significantly contribute to efforts to sustain profitability in the Indonesian automotive industry. These findings indicate that financial institutions continue to play an important role in supporting sales and facilitating customer credit purchases.