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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial e-Jurnal Apresiasi Ekonomi
angel purwanti
Universitas Putra Batam
Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology

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CORPORATE BRANDING SEBAGAI PERAN PUBLIC RELATIONS PLN BRIGHT BATAM DALAM MENINGKATKAN PELAYANAN PUBLIK Angel Purwanti
Jurnal Akrab Juara Vol 3 No 1 (2018)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Public Relations adalah seni untuk membuat perusahaan anda disukai dan dihormati oleh para karyawan, konsumen dan penyalurnya. PT PLN Batam sebagai Pemegang Izin Usaha Ketegalistrikan Untuk Umum (PIUKU) dengan wilayah kerja Batam. Jenis penelitian yang digunakan dalam penelitian ini menggunakan jenis penelitian kualitatif deskriptif. Sumber data dalam penelitian ini diperoleh dari literature dan proses wawancara dengan narasumber. Teknik pengumpulan data yang di gunakan yaitu : wawancara mendalam, dokumentasi,pengamatan. Analisis data menggunakan 4 proses yaitu kategorisasi dan mereduksi data, penyusunan data, interpretasi data, pengambilan kesimpulan dan verifikasi data. Keabsahan data melalui kriteria untuk memeriksa keabsahan data yaitu credibility, transferability dan depandibility.Peran Public Relations PT.PLN Bright Batam yaitu membangun Corporate Branding. PLN Bright Batam melakukan Corporate Branding dengan beberapa pendekatan, diantaranya (1) Logo (2) Iklan (3) CSR.
PULL STRATEGY: A MARKETING STRATEGY PUBLIC RELATIONS TO MAINTAIN CUSTOMER LOYALTY angel purwanti
Jurnal Apresiasi Ekonomi Vol 6, No 2 (2018)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.859 KB) | DOI: 10.31846/jae.v6i2.79

Abstract

Customer loyalty is most important asset for every company. Customer loyalty gives company many benefits such as repeat purchase and recommendation to third party. This makes many companies always try figure out the ways to maintain customer loyalty. This research is held in PT. Zinkpower Batam Indo in Jl. Brigjend Katamso KM 6,2 Tanjung Uncang, Batam. This company is pioneer of galvanizing plant in Batam and proven to have high quality of galvanizing. PT. Zinkpower Batam Indo is subsidiary of Kopf Group, a mother company with the same field. This research aims to determine PT. Zinkpower Batam Indo Marketing Public Relations’s strategy to maintain their customer loyalty. The method used is descriptive qualitative approach. Data collection technique in this research using depth interview, participant observation & documentation. The result is Marketing Public Relations using pull strategy to main customer loyalty, such as customer satisfaction survey, complain handling, discount and one stop service. Implementation of pull strategy proved can maintain the loyalty that will explained in this research. Keywords: Marketing Public Relations, Pull Strategy, Loyalty
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