Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal e-Jurnal Apresiasi Ekonomi
Elondri Elondri
Sekolah Tinggi Ilmu Ekonomi Pasaman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KEMUDAHAN, PROMOSI DAN KEPUASAN TRANSAKSI ONLINESHOPPING TERHADAP KEPUTUSAN PEMBELIAN ONLINE (Survey Pada Konsumen Shopee.co.id) Elondri Elondri
Jurnal Apresiasi Ekonomi Vol 5, No 3 (2017)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.712 KB) | DOI: 10.31846/jae.v5i3.133

Abstract

This reserch is intended to see how ease, promotion and online transaction satisfaction affect online purchasing decisions (Survey on Shopee.co.id Consumers). From the result of this study obtained the convenience variables(X1) promotion (X2) and transaction satisfaction (X3) significant effect on the decision of online purchasing (Y) where the coefficient of multiple regression is 0,728 with a significant level of 0,000. The amount of influence of ease, promotion and satisfaction of online transaction to the decision to the decision of online purchase, from t test which can be seen in coeffecient table shows that alpha value for ease variable equal to 0,535 significant, promotion equal to 0,448 significant and variable of online transaction of 0,384 significant. This study was conducted using a sample of 100 people who have used shopee at least one time transaction. Keywords: Purchase Decision, Ease, Promotion andTransaction Satisfaction
Co-Authors