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Sugeng Pinando
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Diferensiasi Produk Pada Usaha Pengrajin Kerupuk Aneka Buah, Sayur, Dan Rasa M. Satuwin Krembung sidoarjo Riza, Denny Ainur; Pinando, Sugeng
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.933 KB)

Abstract

Basically, the success of a company in the manufacturing and marketing their products, is determined by the accuracy of methods used by the company is implementing policies that product differentiation is a business that is specific differentiation of various products produced. Craftsmen Enterprises Crackers M. Satuwin is a business that produces a variety of crackers, including a variety of fruit crackers, crackers mixed vegetables, crackers and a variety of flavors. However, the products supplied by Craftsmen Enterprises Crackers M. Satuwin not necessarily make prospective customers into buying the product settled crackers, crackers because there are similar products in the market, the product has less advantage, limited production, as well as the equipment used is still quite traditional and simple. Possible problems related to product differentiation such as: saturation product, product suitability, crackers are less diverse shapes, sizes crackers, and less attractive packaging. If possible the problem is not addressed, then it is likely to affect the number of customers, leading to consumer frustration, boredom consumers, consumers turn to competitors, the product less attractive, and the survival of the company affected. The purpose of this study was to determine the product differentiation is done (the current state and future) so that the product can be superior to competitors, businesses more widely known by the market, and the increasingly popular consumer products. Keywords :  Product Differentiation, Craftsman Crackers, Assorted Fruit, Vegetable, and taste.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Hotel Ollino Garden Malang) Erick Sebastian Saputra; Sugeng Pinando
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.406 KB)

Abstract

This research aim to determine the effect of variable dimensions of service quality on customer satisfaction Ollino Garden Hotel Malang simultaneously and partially as well as to prove whether physical evidence is a dominant variable affecting customer satisfaction. To determine how much influence the dependent variable (the variable dimensions of service quality) of the independent variable (customer satisfaction) used multiple linear regression analysis. From the results of multiple regression analysis it is known that other variables not participate researched a great influence on customer satisfaction Ollino Garden Hotel Malang. This suggests that the quality of service provided Ollino Garden Hotel Malang has not been able to contribute well in the form of customer satisfaction. Besides the physical evidence variable not be an dominant variable in the form of customer satisfaction Ollino Garden Hotel Malang but guarantee a variable that has variables that can form the dominant influence customer satisfaction. Keywords: Influence, Service Quality, Customer Satisfaction
ANALISIS PENGARUH BRAND COMMUNITY SEBAGAI KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KOTA MALANG Yohanes Lewi Ebenezer Hutabarat; Sugeng Pinando
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (452.759 KB)

Abstract

Pada zaman sekarang ini telepon genggam sudah menjadi kebutuhan bagi manusia, berdasarkan survei yang sudah dilakukan hampir seluruh umat manusia di dunia memiliki telepon genggam bahkan ada yang memiliki lebih dari satu. iPhone merupakan salah satu merek telepon genggam yang saat ini menjadi produk telepon genggam dengan kualitas terbaik. Dapat dikatakan bahwa iPhone adalah pemimpin pasar untuk pasar telepon genggam, meskipun harga jual yang tinggi tidak mengurangi minat konsumen untuk menggunakan produk iPhone karena kualitas yang ditawarkan berbanding lurus dengan harga yang ditawarkan. Di Indonesia iPhone juga menjadi salah satu produk telepon genggam dengan nilai penjualan tertinggi. Karena banyaknya pengguna iPhone di Indonesia beberapa konsumen mendirikan suatu komunitas yang berkumpul berdasarkan kesukaan para konsumen terhadap produk iPhone. Kumpulan konsumen yang berkumpul atas dasar kecintaan pada suatu merek tersebut dinamakan brand community. Salah satu brand community yang menjadikan iPhone sebagai merek konsumsi adalah komunitas IphoneMalang. IphoneMalang merupakan tempat berkumpulnya konsumen produk iPhone yang ingin bergabung dalam suatu komunitas. Dengan berkumpulnya komunitas ini apakah dapat menjadi kelompok acuan yang berpengaruh bagi anggota komunitas terhadap keputusan pembelian produk iPhone di Kota Malang, hal tersebut yang menjadi bahasan peneliti pada penelitian skripsi ini. Penelitian ini menggunakan penelitian eksplanatori dengan pendekatan kuantitatif. Komunitas IphoneMalang menjadi obyek penelitian, dengan melakukan observasi dan menyebar kuesioner sebagai cara pengumpulan data primer didukung dengan studi pustaka untuk data sekunder. Teknik analisis data yaitu dengan menggunakan data dari hasil kuesioner dengan menggunakan skala likert lalu diolah menggunakan program SPSS. Komunitas IphoneMalang cukup berpengaruh sebagai kelompok acuan terhadap keputusan pembelian produk iPhone bagi anggota komunitas. Faktor keluarga, kelas sosial, ritual dan tradisi menjadi beberapa contoh faktor yang mempengaruhi keputusan pembelian dari anggota komunitas. Tetapi mungkin jika produsen dari iPhone lebih meningkatkan kesadaran bahwa sebuah brand community mempunyai pengaruh baik secara simultan maupun parsial terhadap keputusan pembelian dampak pengaruh yang ditimbulkan akan lebih tinggi dari yang sudah ada. Produsen mungkin dapat mengatur strategi untuk lebih membuat suatu brand community menjadi sesuatu target pasar yang lebih besar lagi.   Kata Kunci: Brand community, kelompok acuan, keputusan pembelian.
Pengaruh Dimensi Kualitas Pelayanan PT. Astra International, Tbk – Daihatsu, Malang Terhadap Kepuasan Pelanggan. Ega Fadin Nalendra; Sugeng Pinando
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.577 KB)

Abstract

This research was based on some problems about the service quality that PT. Astra International, Tbk – Daihatsu, Malang gives to their customer which needs to be fixed and improved. The problems found in their service quality indicates that they need to find a way to maintaining a good service quality for their loyal customers. This research’s goal is to analyze and knowing the influence from the dimentionof service quality simultaneously and partially and to prove that assurance is the variable that have the dominant influence amongs service quality dimention agains the customer satisfaction.Thispopulation’sresearch is the customer that uses the official garage to servicing their cars for September - November 2012period  with the amount of 155 people and the amount of sample in this research is 112 respondent. An analytical method in this research is multiple regression analysis. Based on this research findings it is found that all of five service quality dimentions is simultaneously affects the customer satisfaction, but partially only three of the five service quality dimention (reliability, responsiveness, and assurance) thataffects the customer satisfaction significantly. Assurance is the dominant variable that affects the customer satisfaction. Some suggestion that researcher can give are: to create a good customer satisfaction the company should create a positive synergy amongs the five service quality dimentions. Tangibility and emphaty did not have a significant effect to customer satisfaction, thus the company just need to maintain this two variables according to their existing standard. To improve the customer knowledge about the benefit of using the booking service facilities is with sales promotion for those who uses the booking service facility. Keywords: Influence, Service Quality, Customer Satisfaction
Diferensiasi Produk Pada Usaha Pengrajin Kerupuk Aneka Buah, Sayur, Dan Rasa M. Satuwin Krembung sidoarjo Riza, Denny Ainur; Pinando, Sugeng
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Basically, the success of a company in the manufacturing and marketing their products, is determined by the accuracy of methods used by the company is implementing policies that product differentiation is a business that is specific differentiation of various products produced. Craftsmen Enterprises Crackers M. Satuwin is a business that produces a variety of crackers, including a variety of fruit crackers, crackers mixed vegetables, crackers and a variety of flavors. However, the products supplied by Craftsmen Enterprises Crackers M. Satuwin not necessarily make prospective customers into buying the product settled crackers, crackers because there are similar products in the market, the product has less advantage, limited production, as well as the equipment used is still quite traditional and simple. Possible problems related to product differentiation such as: saturation product, product suitability, crackers are less diverse shapes, sizes crackers, and less attractive packaging. If possible the problem is not addressed, then it is likely to affect the number of customers, leading to consumer frustration, boredom consumers, consumers turn to competitors, the product less attractive, and the survival of the company affected. The purpose of this study was to determine the product differentiation is done (the current state and future) so that the product can be superior to competitors, businesses more widely known by the market, and the increasingly popular consumer products. Keywords :  Product Differentiation, Craftsman Crackers, Assorted Fruit, Vegetable, and taste.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Pada Hotel Ollino Garden Malang) Saputra, Erick Sebastian; Pinando, Sugeng
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aim to determine the effect of variable dimensions of service quality on customer satisfaction Ollino Garden Hotel Malang simultaneously and partially as well as to prove whether physical evidence is a dominant variable affecting customer satisfaction. To determine how much influence the dependent variable (the variable dimensions of service quality) of the independent variable (customer satisfaction) used multiple linear regression analysis. From the results of multiple regression analysis it is known that other variables not participate researched a great influence on customer satisfaction Ollino Garden Hotel Malang. This suggests that the quality of service provided Ollino Garden Hotel Malang has not been able to contribute well in the form of customer satisfaction. Besides the physical evidence variable not be an dominant variable in the form of customer satisfaction Ollino Garden Hotel Malang but guarantee a variable that has variables that can form the dominant influence customer satisfaction. Keywords: Influence, Service Quality, Customer Satisfaction
Pengaruh Dimensi Kualitas Pelayanan PT. Astra International, Tbk – Daihatsu, Malang Terhadap Kepuasan Pelanggan. Nalendra, Ega Fadin; Pinando, Sugeng
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was based on some problems about the service quality that PT. Astra International, Tbk – Daihatsu, Malang gives to their customer which needs to be fixed and improved. The problems found in their service quality indicates that they need to find a way to maintaining a good service quality for their loyal customers. This research’s goal is to analyze and knowing the influence from the dimentionof service quality simultaneously and partially and to prove that assurance is the variable that have the dominant influence amongs service quality dimention agains the customer satisfaction.Thispopulation’sresearch is the customer that uses the official garage to servicing their cars for September - November 2012period  with the amount of 155 people and the amount of sample in this research is 112 respondent. An analytical method in this research is multiple regression analysis. Based on this research findings it is found that all of five service quality dimentions is simultaneously affects the customer satisfaction, but partially only three of the five service quality dimention (reliability, responsiveness, and assurance) thataffects the customer satisfaction significantly. Assurance is the dominant variable that affects the customer satisfaction. Some suggestion that researcher can give are: to create a good customer satisfaction the company should create a positive synergy amongs the five service quality dimentions. Tangibility and emphaty did not have a significant effect to customer satisfaction, thus the company just need to maintain this two variables according to their existing standard. To improve the customer knowledge about the benefit of using the booking service facilities is with sales promotion for those who uses the booking service facility. Keywords: Influence, Service Quality, Customer Satisfaction
ANALISIS PENGARUH BRAND COMMUNITY SEBAGAI KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KOTA MALANG Hutabarat, Yohanes Lewi Ebenezer; Pinando, Sugeng
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada zaman sekarang ini telepon genggam sudah menjadi kebutuhan bagi manusia, berdasarkan survei yang sudah dilakukan hampir seluruh umat manusia di dunia memiliki telepon genggam bahkan ada yang memiliki lebih dari satu. iPhone merupakan salah satu merek telepon genggam yang saat ini menjadi produk telepon genggam dengan kualitas terbaik. Dapat dikatakan bahwa iPhone adalah pemimpin pasar untuk pasar telepon genggam, meskipun harga jual yang tinggi tidak mengurangi minat konsumen untuk menggunakan produk iPhone karena kualitas yang ditawarkan berbanding lurus dengan harga yang ditawarkan. Di Indonesia iPhone juga menjadi salah satu produk telepon genggam dengan nilai penjualan tertinggi. Karena banyaknya pengguna iPhone di Indonesia beberapa konsumen mendirikan suatu komunitas yang berkumpul berdasarkan kesukaan para konsumen terhadap produk iPhone. Kumpulan konsumen yang berkumpul atas dasar kecintaan pada suatu merek tersebut dinamakan brand community. Salah satu brand community yang menjadikan iPhone sebagai merek konsumsi adalah komunitas IphoneMalang. IphoneMalang merupakan tempat berkumpulnya konsumen produk iPhone yang ingin bergabung dalam suatu komunitas. Dengan berkumpulnya komunitas ini apakah dapat menjadi kelompok acuan yang berpengaruh bagi anggota komunitas terhadap keputusan pembelian produk iPhone di Kota Malang, hal tersebut yang menjadi bahasan peneliti pada penelitian skripsi ini. Penelitian ini menggunakan penelitian eksplanatori dengan pendekatan kuantitatif. Komunitas IphoneMalang menjadi obyek penelitian, dengan melakukan observasi dan menyebar kuesioner sebagai cara pengumpulan data primer didukung dengan studi pustaka untuk data sekunder. Teknik analisis data yaitu dengan menggunakan data dari hasil kuesioner dengan menggunakan skala likert lalu diolah menggunakan program SPSS. Komunitas IphoneMalang cukup berpengaruh sebagai kelompok acuan terhadap keputusan pembelian produk iPhone bagi anggota komunitas. Faktor keluarga, kelas sosial, ritual dan tradisi menjadi beberapa contoh faktor yang mempengaruhi keputusan pembelian dari anggota komunitas. Tetapi mungkin jika produsen dari iPhone lebih meningkatkan kesadaran bahwa sebuah brand community mempunyai pengaruh baik secara simultan maupun parsial terhadap keputusan pembelian dampak pengaruh yang ditimbulkan akan lebih tinggi dari yang sudah ada. Produsen mungkin dapat mengatur strategi untuk lebih membuat suatu brand community menjadi sesuatu target pasar yang lebih besar lagi.   Kata Kunci: Brand community, kelompok acuan, keputusan pembelian.
Co-Authors Denny Ainur Riza Ega Fadin Nalendra Erick Sebastian Saputra Hutabarat, Yohanes Lewi Ebenezer Yohanes Lewi Ebenezer Hutabarat