Putrie Nurdiantiwi
Unknown Affiliation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

ANALYSIS OF CUSTOMER SATISFACTION OF ORNAMENTAL PLANTS RENTAL IN CV PUTRA TANI Putrie Nurdiantiwi; Retno Lantarsih; Sulistiya MP
Agros Journal of Agriculture Science Vol 20, No 1 (2018): Edisi Januari 2018
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.657 KB)

Abstract

The research aims are to: (1) find out the rental property attributes of CV Putra Tani plants that need to be improved in order to increase customer satisfaction of CV Putra Tani; (2) analyze the level of customer satisfaction. Research location determined by purposive sampling in CV Putra Tani. Sampling was done by probability sample method by taking 100 rental consumers of ornamental plants as respondent. Data collected in form of primary and secondary data. To achieve the purpose of the first research using Likert scale scaling with Method of Importance Performance Analysis (IPA). To achieve the purpose of  research goals used Method Customer Satisfaction Index (CSI). Based on the research results, the attributes included in the main priority are varieties of plants, the uniqueness of plants, the affordable price, and the suitability of the price with the quality of service and product quality. The result of the analysis of consumer satisfaction index by 0,74762, which mean that consumer including on satisfied criterion.