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All Journal JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Mahasiswa Manajemen dan Akuntansi
prasetya tri mahendra
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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3 PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAPTOP ASUS DI CV GLOBAL TECHNOLOGY NGANJUK prasetya tri mahendra
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 5 No 2 (2017)
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

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Abstract

The problem in this study is the influence of brand image on the decision to purchase Asus laptop products at CV Global Technology Nganjuk. This study aims to determine whether variable brand image affects the purchase decision of Asus laptop products at CV Global Technology Nganjuk. The benefits of this research are to increase the product brand image so that it can compete with other products and add experience in the marketing field, especially in relation to the creation of a good product brand image in the eyes of consumers. The population in this study were consumers of CV Global Technology Nganjuk Sample taken as many as 57 respondents and the technique of taking it using accident sampling technique. Data analysis method used is descriptive quantitative using simple linear regression. The results of the simple regression test equation obtained by Brand Image variable regression coefficient has a positive direction in its influence on purchasing decisions. Where is the relationship between Brand Image and purchasing decisions is the relationship is directly proportional, meaning that the higher the influence of Brand Image the higher the purchase decision by the consumer. Test the hypothesis shows that Brand Image has a significant effect on purchasing decisions. Where from the calculation is obtained the results of the significance test of the regression coefficient with t test that is t count = 28.896 with a significance value of 0.000 <0.05, proving that the Brand Image variable significantly influences the purchase decision. So the hypothesis which states "there is the influence of Brand Image on purchasing decisions on Asus laptop products at Nganjuk Global Technology CV" is accepted.
ANALISIS PENGAMBILAN KEPUTUSAN INVESTASI UNTUK MERAIH PROFIT KONSISTEN PADA PASAR UANG ONLINE (Studi Pada Lembaga Pendidikan dan Pelatihan Kerja – LPPK Financial Education, Nganjuk) prasetya tri mahendra
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 1 No 1 (2014)
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

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Abstract

The continued development of information technology to encourage various parties to compete in fulfilling the needs of both physical and non-physical. Market as the fulfillment of human needs from the first until now always been growing rapidly, ranging from market goods, services market, the labor market to the capital market and money market. Exchange or money market is still very dominate the world market, as technological developments for today's financial markets can be done with the online system, plus the application of the concept of sharia / non usury / interest for the non-Muslim perpetrators of the majority in Indonesia. Corresponding description of the background in front of which has been delivered, we can formulate the problem of this research, namely: How good decision making in investment to get a consistent profit on the internet online money market trading? By using both Technical Analysis / mathematical analysis and supported by fundamentals, then investing in a money market alternative benefit / profit in addition to the public revenue. Besides, the application of the business need for mentors, to provide training online currency trading. Because they factor of trading psychology and money management is also a major thing for critical success trading these currencies online.
Improve Customer Satisfaction through Product Innovation in Social Media Prasetya Tri Mahendra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2139

Abstract

The purpose of this study was to identify and explain the importance of product innovation on consumer satisfaction through social media at HK Food Service Company, Nganjuk. This type of research uses quantitative research methods with a causal associative research design. In determining the sample, researchers used 73 consumers. Data analysis used validity test, reliability test, and classical assumption test, with data collection techniques in the form of an online questionnaire. Hypothesis testing by performing t statistical test for partial testing. The results of the study concluded that product innovation has a partial effect on customer satisfaction, as evidenced by the acquisition of the t value of 2.934 is greater than the t table with a significance of less than 0.05.
Pengaruh Pemasaran Digital dan Ulasan Pelanggan Online terhadap Keputusan Pembelian pada Pengguna Tokopedia di Kabupaten Nganjuk Rifka Chintya Ade Gousmau; Indrian Supheni; Prasetya Tri Mahendra
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5149

Abstract

This study aims to determine the influence of Digital Marketing and Online Customer Reviews on Purchase Decisions among Tokopedia users in Nganjuk Regency. The independent variables in this research are Digital Marketing (X₁) and Online Customer Reviews (X₂), while the dependent variable is Purchase Decision (Y). The method used is quantitative research with an associative approach. Data were collected through questionnaires distributed to 400 respondents who are Tokopedia users in Nganjuk Regency. The results show that partially, Digital Marketing (X₁) has a significant effect on Purchase Decisions with a significance value of 0.005, and Online Customer Reviews (X₂) also have a significant effect with a significance value of 0.000. Simultaneously, Digital Marketing and Online Customer Reviews have a significant effect on Purchase Decisions with a significance value of 0.000 and an F-count value of 69.653. Thus, an effective digital marketing strategy and positive customer reviews are important factors that sellers on Tokopedia should pay attention to in order to increase consumers' purchase decisions.
Co-Authors Indrian Supheni Rifka Chintya Ade Gousmau