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All Journal JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Mahasiswa Manajemen dan Akuntansi
prasetya tri mahendra
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Improve Customer Satisfaction through Product Innovation in Social Media Prasetya Tri Mahendra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2139

Abstract

The purpose of this study was to identify and explain the importance of product innovation on consumer satisfaction through social media at HK Food Service Company, Nganjuk. This type of research uses quantitative research methods with a causal associative research design. In determining the sample, researchers used 73 consumers. Data analysis used validity test, reliability test, and classical assumption test, with data collection techniques in the form of an online questionnaire. Hypothesis testing by performing t statistical test for partial testing. The results of the study concluded that product innovation has a partial effect on customer satisfaction, as evidenced by the acquisition of the t value of 2.934 is greater than the t table with a significance of less than 0.05.
Co-Authors Indrian Supheni Rifka Chintya Ade Gousmau