Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Nur - Rini
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Legality of UMKM based establishment of startup by students of State Polytechnics of Semarang Irawan - Malebra; Nur - Rini; Paniya - Paniya; Umar - Farouk; Erika - Devie
Admisi dan Bisnis Vol 22, No 1 (2021): PEBRUARI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i1.2492

Abstract

According to Presidential Regulation No. 98/2014 on Licensing for micro and small businesses, micro and small entrepreneurs are required to register business legality. However, the implementation effectiveness of this regulation is still unknown. This study aims to analyze the profiles of Semarang State Polytechnic (Polines) students who have a business and the legality constraints of MSME startups. This research uses empirical juridical method. The data was collected through an online questionnaire using the Surveymonkey application for Polines students who have a startup business based on MSMEs. There are 139 students who have businesses participating in this survey. More than half of their businesses are in the form of MSMEs. A third are engaged in the culinary and creative industries. 78.26% use digital technology platforms. Almost all of them use the Instragam platform and some use the Facebook, Shopee, Bukalapak, twitter, YouTube, Tokopedia platforms. As much as 82.86% stated that they do not have legality by law. Even though they think that business legality is important, they have not tried to register because of several factors such as being busy. Some stated that they intend to register their business when it runs smoothly, has the potential to become large, and has costs. Their startup business has not been registered because they feel that their business is already running smoothly. It can be concluded that the implementation of business legality regulations is still low and implies the need for synergy between local governments, lecturers, and practitioners to jointly socialize and assist business legality
Influence of E-Service Quality, Promotion, and Brand Trust on Application Use Decisions Nabila Firda Alfani; Rustono - Rustono; Nur - Rini
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4854

Abstract

One of the Central Java pawnshops is having trouble because compared to people who do business there directly, the number of consumers who have registered as active users and are transacting through the Pegadaian Digital Service is comparatively low. This study intends to determine the effects of e-service quality, promotion, and brand trust on customers' decisions to utilize the Pegadaian Digital Service application at one Central Java pawnshop. Purposive sampling was employed to gather the data, with a sample of 302 consumers from a Central Java pawnshop who had been using the Pegadaian Digital Service app for the previous six months. Heteroskedasticity, multicollinearity, and normality tests are a few of the analysis techniques employed. The analysis techniques employed include the coefficient of determination, the t-test, the f-test, the heteroskedasticity test, the linearity test, the multiple linear regression analysis, and the normality test. The results of this study show that advertising, brand trust, and the caliber of e-services all have a beneficial influence on usage choices. The findings of this study demonstrate that brand trust, e-service quality, and advertising all positively impact usage decisions. According to the coefficient of determination data, e-service quality, promotion, and brand trust all together account for 60,2% of the usage choice. The remaining proportion, 39,8%, shows how much the study is impacted by other factors that were not addressed
Co-Authors Erika - Devie Irawan - Malebra Nabila Firda Alfani Paniya - Paniya Rustono - Rustono Umar - Farouk