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All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Proceedings of Jogjakarta Communication Conference (JCC)
Nur Sofyan
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences

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BRANDING DAN PEMASARAN UMKM EMPING KETELA MELALUI MEDIA SOSIAL Muhammad Eko Atmojo; Nur Sofyan
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2021: 1. Peningkatan Kapasitas Kelembagaan Publik
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.668 KB) | DOI: 10.18196/ppm.41.808

Abstract

UMKM merupakan salah satu sector yang mempunyai dampak besar bagi eprtumbuhan ekonomi nasional, dimana sector UMKM mempunyai dampak peningkatan pada produk domestic bruto (PDB). Oleh karena itu, dimasa pandemic covid-19 sektor UMKM salah satu sector yang terdampak sangat serius, terutama dalam hal pemasaran. Mengingat banyak sekali pelaku UMKM yang belum menggunakan dan memanfaatkan media sosial sebagai salah satu media pemasaran produk UMKM. Salah satunya adalah pelaku UMKM emping ketela di Desa RInginharjo yang masih mempertahankan metode konvensional dalam pemasaran produk UMKM. metode yang digunakan pada kegaitan pengabdian ini adalah pelatihan pembuatan media sosial dan pelatihan branding atau foto produk UMKM. Adapun hasil pengabdian bahwa pelaku UMKM sangat antusias dalam mengikuti kegiatan ini, terutama dalam pemanfaatan teknologi informasi. Pelaku UMKM di Desa Ringinharjo diberi pelatihan dalam pembuatan akun media sosial sampai bisa mengoprasionalkan, selain itu pelaku UMKM juga diberi pelatihan untuk melakukan pemotretan produk supaya lebih menarik ketika ditampilkan pada media sosial. Dengan adanya pelatihan tersebut diharapkan produk UMKM bisa bersaing di tingkat nasional serta ekonomi pelaku UMKM bisa kembali meningkat.
The Digital Marketing Communication Strategy of the DIY Tourism Office through Instagram @visitingjogja in Improving the Quality of Tourism Visit in 2024 Dimas Khoirul; Nur Sofyan
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The tourism sector is a key pillar of the Special Region of Yogyakarta's (DIY) economy. In 2024, the number of tourist visits increased significantly, but this was not accompanied by an improvement in visit quality, as evidenced by a decrease in the length of stay. This study aims to analyze the digital marketing communication strategies of the DIY Tourism Office through its Instagram account @visitingjogja in response to this situation. This study employs a descriptive qualitative method, collecting data through in-depth interviews and document analysis, and validating through source triangulation. The results indicate that the strategies involved content collaboration with third parties, the use of digital ads and influencers to expand reach, and the presentation of event content, night tourism, and travel guides to encourage longer stays. These strategies successfully increased audience attention and interest, but have not yet fully succeeded in encouraging tourists to stay longer. This is influenced by time constraints, budget limitations, and suboptimal social media engagement. This study concludes that digital marketing via Instagram can increase tourist interest but has not yet directly improved the quality of visits.
Co-Authors Dimas Khoirul Muhammad Eko Atmojo, Muhammad Eko