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All Journal Jurnal Cafetaria
Lod Sulivyo
Sekolah Tinggi Ilmu Ekonomi PPI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SMARTPHONE MADE IN CHINA DI KECAMATAN CIKUPA KABUPATEN TANGERANG Lita Novianti; Lod Sulivyo
JURNAL CAFETARIA Vol 2 No 2 (2021): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v2i2.354

Abstract

This study aims to analyze and find out if there is an influence of Product Quality and Promotion on Smartphone Purchase Decisions Made in China in Cikupa Subdistrict, Tangerang Regency. Samples used in this study as many as 100 respondents and sampling using purposive sampling techniques. In this study, the analysis was conducted using the help of SPSS Software Application Version 23. While the data testing techniques conducted in this study are validity test, reliability test, normality test, partial correlation analysis, coefficient of determination, multiple linear test, and hypothesis test (t test and f test). based on the results of partial correlation analysis can be known the value of the influence of variable correlation of Product Quality and Promotion on Purchasing Decisions of 0.533 and 0.648, respectively. While the results of multiple correlation analysis shows the result of the value R2 ( R Square) = 50.8%. This indicates that the Quality of Products (X1) and Promotions (X2) simultaneously had a significant effect on Purchasing Decisions (Y) with a Coefficient of Determination value of 49.8% while the remaining 50.2% was influenced by other factors not studied by researchers.
HUBUNGAN ANTARA LAYANAN VIDEO ON DEMAND NETFLIX DAN MINAT BERLANGGANAN MAHASISWA Lod Sulivyo
JURNAL CAFETARIA Vol 3 No 2 (2022): JURNAL CAFETARIA
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51742/akuntansi.v3i2.636

Abstract

This study has the aim of knowing and analyzing significantly whether there is a relationship between Netflix's Video On Demand Service and Student Subscription Interest by using several research variables to be analyzed, namely exogenous variables including Netflix Service (X1) and Technology Acceptance Model (X2) and Subscription Interest (Y) as endogenous variables. In this study, the acceptance model of the technology used includes the perception of ease of use, the perception of usability and the perception of price. The sample used was thirty-two students of the Ppi College of Economic Sciences. Analyzing the data obtained using Structural Equation Modelling Partial Least Square with the help of Smart PLS analysis tools. This study obtained the results of a positive influence of the Netflix Service variable and the Technology Acceptance Model (TAM) on student subscription interest, then the relationship between the Netflix Service variable to TAM and TAM on subscription interest resulted in a significant influence, but for the relationship between the Netflix Service variable to Subscription Interest did not have a significant influence.
Co-Authors Lita Novianti