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All Journal JURNAL REKAYASA SISTEM INDUSTRI Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Tri Wisudawati
Universtas Duta Bangsa Surakarta
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PENGUKURAN TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN ETHIKOPIA COFFEE DI KABUPATEN SLEMAN Tri Wisudawati; Wahyu Adhi Saputro
JURNAL REKAYASA SISTEM INDUSTRI Vol 5 No 2 (2020): (Mei 2020)
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.541 KB) | DOI: 10.33884/jrsi.v5i2.1831

Abstract

The coffe shop is not just a place to drink coffe but is a lifestyle. Coffee had a positive development trend in accordance with the habits of many people to drink coffee. One of the cafes that is currently popular in Sleman Regency is Ethikopia Coffee. Ethikopia Coffe visitors are satisfied to enjoy coffe products. This study aims to determine the final level of and italic statisfaction using servqual and in terms of five aspects namely tangibility, reliability, responsiveness, assurance and empathy. This study used 30 samples with method a accidental sampling. Servqual score shows the average value gab for each dimension, tangible (-0.75), reliability (-0.47), responsive (-0.20) assurance (-1.01) and empathy (-0,42). The IPA analysis on Ethikopia Coffe that needs to be improved is in quadrant I is the tangible, responsive and empathic dimensions.
PELATIHAN PERANCANGAN KEMASAN UNTUK MENINGKATKAN KUALITAS PRODUK DI PABRIK KRUPUK SGM Tri Wisudawati; Ecclisia Sulistyowati
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 3 No 3 (2020): APTEKMAS Volume 3 Nomor 3 September 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.01 KB) | DOI: 10.36257/apts.v3i3.2122

Abstract

Various facilities that are felt in utilizing information technology in the industry are very helpful in marketing activities ranging from marketing products, finding customers to buying and selling transactions that can increase competitiveness so that it can develop more rapidly. The development of technology in facing business competition is so rapid, especially in the field of marketing, so that the home industry business "SMG Crackers Factory" has not used marketing strategies to increase the product brand and sales of these crackers. The development of technology here is the development of information innovation in marketing. The SMG Crackers Factory only becomes a distributor who distributes the crackers daily to the seller of mobile crackers in a makeshift packaging such as a tin jar box. So we will provide training to owners and employees in increasing product innovation by using the 4P marketing mix method, namely Product, Price, Place, and Promotion. As a result of this community service, SMG crackers factories can market their products maximally in various market segments through product designs that contain company brand information and can market products with more variety and attract consumers.
Co-Authors Ecclisia Sulistyowati Wahyu Adhi Saputro