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All Journal JURNAL REKAYASA SISTEM INDUSTRI Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Tri Wisudawati
Universtas Duta Bangsa Surakarta
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Journal : JURNAL REKAYASA SISTEM INDUSTRI

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PENGUKURAN TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN ETHIKOPIA COFFEE DI KABUPATEN SLEMAN Tri Wisudawati; Wahyu Adhi Saputro
JURNAL REKAYASA SISTEM INDUSTRI Vol 5 No 2 (2020): (Mei 2020)
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.541 KB) | DOI: 10.33884/jrsi.v5i2.1831

Abstract

The coffe shop is not just a place to drink coffe but is a lifestyle. Coffee had a positive development trend in accordance with the habits of many people to drink coffee. One of the cafes that is currently popular in Sleman Regency is Ethikopia Coffee. Ethikopia Coffe visitors are satisfied to enjoy coffe products. This study aims to determine the final level of and italic statisfaction using servqual and in terms of five aspects namely tangibility, reliability, responsiveness, assurance and empathy. This study used 30 samples with method a accidental sampling. Servqual score shows the average value gab for each dimension, tangible (-0.75), reliability (-0.47), responsive (-0.20) assurance (-1.01) and empathy (-0,42). The IPA analysis on Ethikopia Coffe that needs to be improved is in quadrant I is the tangible, responsive and empathic dimensions.
Co-Authors Ecclisia Sulistyowati Wahyu Adhi Saputro