Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)
Tutut Hariyadi
Universitas 17 Agustus 1945 Banyuwangi, Banyuwangi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Powder Drink Pada Jakarta Powder Supply (JPS) Cabang Banyuwangi Tutut Hariyadi
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.706

Abstract

Competition in the current era of globalization requires marketers to always develop and seize market share. Marketing activities will achieve good results, so producers must know in advance what the needs and desires of consumers are, so that the products offered will be in accordance with market conditions. This quantitative study aims to analyze and test the effect of product quality, price and promotion on purchasing decisions using simple random sampling technique with 85 respondents (buyers) of powder drink at JPS (Jakarta Powder Supply) Banyuwangi Branch. The data collection technique used a questionnaire.
Co-Authors