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This Author published in this journals
All Journal The Indonesian Journal of Business Administration Jurnal Perencanaan Pembangunan
Aryo Prabowo
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Social Sciences

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Proposed marketing strategy for pt. Eka nusa kreasindo to boost sales Prabowo, Aryo; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - PT. Eka Nusa Kreasindo is a company engaged in the field of house developer and contractors headquartered in South Jakarta. The focus of the discussion on this journal is Villa Aster Residence. Villa Aster Residence is a housing project with a land area of 27.228m2 which consists of 186 units of houses and 6 units of kiosk. Sales of property, especially housing, experienced a phase of up and down. PT. Eka Nusa Kreasindo is currently experiencing a decline in sales in the period of July 2017 to February 2018. The decline in sales can be caused by many things; from the sluggish purchasing power to the spread of information on online media and offline media that less than the maximum. Dealing with problems faced by PT. Eka Nusa Kreasindo, the authors perform in-depth analysis using Porter 5 Forces and Customer Journey Analysis as a form of external analysis and Business Model Canvas and SWOT as a form of internal analysis. Based on the results of the analysis, the author then creates a new marketing strategy proposal that involves analysis of Porter Generic Strategies and conclude that the company is better focused on low cost strategy. Customer Journey Map analysis results in the company should make a new marketing strategy and corporate strategy which focused on consumers. At last, on Business Canvas Model analysis, the company should make an adjustment by doing integration in marketing activities both on cost plans and implementation of marketing activities.Keyword: business strategy, real estate business, customer journey map
The Earnings Difference of Workers in Indonesia: 2007 and 2014 Aryo Prabowo
Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning Vol. 5 No. 2 (2021): October 2021
Publisher : Ministry of National Development Planning Republic of Indonesia/Bappenas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36574/jpp.v5i2.198

Abstract

The purposes of this study are to measure the earnings difference and the factors that influence earnings difference between 2007 and 2014 using data sourced from the Indonesian Family Life Survey (IFLS) in 2007 and 2014. The income determinant analysis results found that the longer a person's education year and work experience, the higher the income. Income will be even greater if someone is a man, lives in urban areas, and works in the non-agriculture sector. Moreover, there is no evidence that religion and ethnicity affect income. Then, I used the Blinder-Oaxaca decomposition method to distinguish the factors contributing to the difference in income to be explained factors and unexplained factors. It was found that that the income gap between 2007 and 2014 was 13.2 percentage points. Endowment factor contribution is more significant than unexplained factors. Furthermore, decomposition at different income levels shows that the endowment factor's effect on earning difference is getting smaller at higher income levels.
Co-Authors Asnan Furinto