Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB
Fitriansyah Budi Prabowo
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI GIANT SUPERMARKET EXPRESS DINOYO MALANG Fitriansyah Budi Prabowo; Toto Rahardjo
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.53 KB)

Abstract

This study aims to determine the probability of consumers who make purchasing decisions based on variable exterior, interior general, store layout and interior display at Giant Supermarket Express Dinoyo Malang. This  is an  explanatory  research. The populations  in this study are all  the consumers of Giant Supermarket Express Dinoyo Malang. The sampling technique was conducted with a purposive sampling method.  The technique of data collection in this study carried out on September, 17 2014 using a questionnaire. The validity of the instrument is calculated by Cronbach Alpha coefficient. The data were analyzed using logistic regression analysis. The results showed that (1) the variable exterior has a large probability of the product purchase decisions, (2) general variable interior has a small probability on product purchasing decisions, (3) the variable store layout has a large probability of the product purchase decisions, (4 ) variable interior display has a small probability on product purchasing decisions.Keywords: Store Atmosphere, Purchasing Decisions, Operations.
ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI GIANT SUPERMARKET EXPRESS DINOYO MALANG Prabowo, Fitriansyah Budi; Rahardjo, Toto
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the probability of consumers who make purchasing decisions based on variable exterior, interior general, store layout and interior display at Giant Supermarket Express Dinoyo Malang. This  is an  explanatory  research. The populations  in this study are all  the consumers of Giant Supermarket Express Dinoyo Malang. The sampling technique was conducted with a purposive sampling method.  The technique of data collection in this study carried out on September, 17 2014 using a questionnaire. The validity of the instrument is calculated by Cronbach Alpha coefficient. The data were analyzed using logistic regression analysis. The results showed that (1) the variable exterior has a large probability of the product purchase decisions, (2) general variable interior has a small probability on product purchasing decisions, (3) the variable store layout has a large probability of the product purchase decisions, (4 ) variable interior display has a small probability on product purchasing decisions.Keywords: Store Atmosphere, Purchasing Decisions, Operations.
Co-Authors Toto Rahardjo