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All Journal Jurnal Ilmiah Mahasiswa FEB J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Journal of Innovation Research and Knowledge
Riefky Prabowo
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS PENGARUH IKLAN, BRAND TRUST DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN MASTIN EKSTRAK KULIT MANGGIS DI KOTA MALANG Riefky Prabowo
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 1: Semester Ganjil 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.198 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Iklan,  Brand Trust dan Brand Image produk Mastin Ekstrak Kulit Manggis di Kota Malang,  secara parsial. Jenis penelitian ini adalah  explanatory research  yang menjelaskan hubungan kausal antara variabel- variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 400 responden yang diambil dari populasi remaja umur 15-24 tahun di kota Malang yang pernah mengetahui produk Mastin Ekstrak Kulit Manggis.  Pengambilan sampel menggunakan teknik  purposive sampling  yaitu tipe pemilihan sampel secara acak yang diperoleh dengan menggunakan pertimbangan tertentu, umumnya disesuaikan dengan tujuan atau masalah penelitian. Alat uji yang digunakan untuk menguji instrumen penelitian ini beupa uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t. Teknik analisis data menggunakan analisis regresi linear berganda.Kata Kunci : Iklan, Brand Trust, Brand Image, Minat Beli.
Research on the Impact of Corona Virus Pandemic to Efficiency Profitability at Several Banks in Indonesia Prabowo, Riefky
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 7 No 1 (2023)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v7i1.179

Abstract

We are faced with millions of problems due to the corona virus pandemic, many industries and daily human activities have changed, there must be differences that exist in order to exist. Banks are one of the financial institutions that have also been affected by the coronavirus pandemic. This study collects secondary data by comparing time series and using several banks from 3 conventional banks and 2 Islamic banks in Indonesia. At the end of this study will provide results on the impact of the corona virus on profitability efficiency by using Logistic Regression to describe some of the relationships presented as a decrease or increase in efficiency profitability and ROA due to the corona virus pandemic in Indonesia, there are several impacts and no impact is produced.
WATER CONSERVATION AND BUSINESS RESEARCH: THEMES AND GLOBAL COLLABORATION, 1916–2025 Prabowo, Riefky
Journal of Innovation Research and Knowledge Vol. 5 No. 5 (2025): Oktober 2025
Publisher : Bajang Institute

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Abstract

This study utilizes bibliometrics to examine global water conservation and business studies from 1916 to 2025. We investigated 3,083 Scopus publications on water conservation and business. The Bibliometric package in R, Biblioshiny for visualization. Annual publishing growth, significant nations, co-authorship networks, theme changes, and keyword trajectories are examined. The US leads in citations and international collaboration with 22.12% of documents, indicating a consistent increase in scientific production since the early 2000s. Thematic mapping shows established themes like environmental protection and sustainable development alongside underdeveloped but crucial ones like water supply and management. This field is globally as shown by important research in agroecology, hydrology, and environmental economics. Keyword analysis shows that business-related water research is using terms connected to sustainability. Research on scholarly trends and global collaborations over a century informs sustainable business practices and policymakers with evidence-based ideas.
ANALISIS PENGARUH IKLAN, BRAND TRUST DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN MASTIN EKSTRAK KULIT MANGGIS DI KOTA MALANG Prabowo, Riefky
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Iklan,  Brand Trust dan Brand Image produk Mastin Ekstrak Kulit Manggis di Kota Malang,  secara parsial. Jenis penelitian ini adalah  explanatory research  yang menjelaskan hubungan kausal antara variabel- variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 400 responden yang diambil dari populasi remaja umur 15-24 tahun di kota Malang yang pernah mengetahui produk Mastin Ekstrak Kulit Manggis.  Pengambilan sampel menggunakan teknik  purposive sampling  yaitu tipe pemilihan sampel secara acak yang diperoleh dengan menggunakan pertimbangan tertentu, umumnya disesuaikan dengan tujuan atau masalah penelitian. Alat uji yang digunakan untuk menguji instrumen penelitian ini beupa uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t. Teknik analisis data menggunakan analisis regresi linear berganda.Kata Kunci : Iklan, Brand Trust, Brand Image, Minat Beli.
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