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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship Jurnal Pengabdian Masyarakat Waradin
Firmasyah Firmasyah
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Economics, Econometrics & Finance Social Sciences Other

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Strategy to Increase Competitiveness of Tourism Sector MSMEs in Parepare Firmasyah Firmasyah; Abdul Rahman Laba; Mursalim Nohong
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.422

Abstract

The research aims to identify internal and external factors as well as strategies to increase the competitiveness of the tourism sector in the tourism sector in Parepare City. The research was conducted in the City of Parepare. The number of samples is 30 MSMEs managers in the tourism sector and informants in the tourism industry in the City of Parepare. Data collection was carried out through observation, documentation, interviews, and questionnaires. Data were analyzed by using a qualitative descriptive approach with SWOT and AHP analysis. The results show that the highest score is on the strength factor of a technology-based room reservation system, the quality of raw materials, and the characteristics of local products. Weakness factors are not having a tourism business certification, product prices are less affordable, and the minimal use of technological tools. Opportunity factors are synergy among hoteliers, increasing tourists, and developing marketing locations. The threat factors for tourism competition among regions, the number of competitive processed products, and product competition. The results of the AHP method show the priority criteria to achieve the main focus. The factor level is human resources, the actor level, namely the Department of Manpower. The level of priority objectives, namely, the quality and productivity of the tourism MSMEs in the tourism sector. The alternative priority strategy that is implemented is to form a training forum for MSMEs in the tourism sector, utilize training and production equipment assistance, and develop tourism packages and digital technology so that it will have an impact on increasing the competitiveness of SMEs in the tourism sector in the city of Parepare.
Pengolahan Sampah dengan Teknik 3R bagi Pelestarian Lingkungan di Desa Asir-Asir, Kabupaten Aceh Tengah Ira Zulfa; Eliyin Eliyin; Hajar Ashwad; Firmasyah Firmasyah
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i2.613

Abstract

A strategic effort to increase community awareness about environmental sustainability was carried out in Asir-Asir Village, Aceh Tengah District through the application of the 3R technique (Reduction, Use, and Transfer). The 3R principle is expected to improve environmental sustainability and reduce waste volume. Asir-Asir Village faces a major problem in waste management, which has a negative impact on public health and the environment. The 3R method offers an effective solution to this problem. Increase community awareness of the importance of good waste management. Reducing waste volume through reduction, reuse and recycling. Community and training on the 3R principles. Create a working group focused on waste management at the village level. The 3R method can be applied in people's daily lives. Transforming the village environment into a cleaner and healthier Asir-Asir: Waste management using the 3Rs technique improves the quality of life of the community and protects the environment.
Co-Authors Abdul Rahman Laba Eliyin Eliyin Hajar Ashwad Ira Zulfa Mursalim Nohong