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All Journal Tulisan Ilmiah Pariwisata (TULIP) Toba: Journal of Tourism, Hospitality, and Destination Tourism, Hospitality and Culture Insights Journal
Nurhafizhah Khairi
Politeknik Pariwisata Medan
Economics, Econometrics & Finance Social Sciences

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Penerapan Community Based Tourism (CBT) Dalam Upaya Pengembangan Pariwisata di Tangkahan Kabupaten Langkat Nurhafizhah Khairi
Tourism, Hospitality And Culture Insights Journal Vol 2 No 2 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i2.376

Abstract

Tangkahan is a tourist attraction that moves on the potential of ecotourism with good community involvement. The concept of CBT (Community Based Tourism) is applied to realize the management of tourism by involving local communities, forming institutional tangkahan tourist attraction and community business groups. Stakeholders involved in the management of tourist attractions consist of community groups, government and private organizations that have their respective roles in realizing tangkahan Tourism Development. This study uses qualitative research that uses a community-based research model as a community effort to provide support, strength, resources, and participation in the research process to create informative research products. Data sources in this study are primary and secondary data sources with observation data collection techniques, interviews and documentation, data analysis using data collection stages, data condensation, data presentation and conclusion. The results showed that tangkahan tourism development comes from the initiative of local communities who have a common understanding that the village has a growing tourism potential. The creation of the tangkahan ecowosata development program and the emergence of community businesses as a form of tangkahan tourism development results. Based on the findings of researchers Tangkahan Tourism Institute managed to build community kelolmpok coordinated in writing and cooperate with the private sector and the Institute of Mount Lauser National Park with the same synergy to keep and menjadikawan Tangkahan area awake and attract more tourists. Keywords: tourism, Community Based Tourism (CBT), community
Strategi Penguatan Sumber Daya Manusia Berbasis Community Based Tourism dalam Mendukung Kebangkitan Desa Wisata Tarabunga Nurhafizhah Khairi; Alvienta Ardhana; Brigusti Oktavia Zalukhu; Clara Humaira; Eka Aisyah; Elyoenai Sitorus; Gian Ananta Hutagalung
Tulisan Ilmiah Pariwisata (TULIP) Vol 9, No 1 (2026): Juni
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.9.1.27-39.2026

Abstract

Community-based tourism (CBT)-based tourism village development has become an important strategy in promoting sustainable tourism development by strengthening the role of local communities as the main stakeholders. However, the implementation of CBT still faces several challenges, particularly related to limited human resource capacity and suboptimal destination management. This study aims to formulate CBT-based human resource strengthening strategies to support the development of Tarabunga Tourism Village and to identify the destination’s development stage using the Tourism Area Life Cycle (TALC) approach. This research employed a descriptive qualitative method using observation, in-depth interviews with nine informants, focus group discussions (FGDs) with fifteen people, and documentation techniques. Data were analyzed using the SOAR and TALC approaches. The findings reveal that Tarabunga Tourism Village possesses significant natural resource potential and opportunities for community-based economic development. However, the village still faces challenges, including limited human resource capacity, underdeveloped tourism attractions, and low levels of community participation. Based on the TALC analysis, Tarabunga Tourism Village is currently at the involvement stage. Therefore, strengthening human resources based on CBT is considered the main strategy for supporting sustainable tourism village development through community capacity building and strengthened stakeholder collaboration.
Analisis Value Chain dalam Mengakomodasi Preferensi Wisatawan Gen-Z di Desa Wisata Budaya Dokan Nova Bernedeta Sitorus; Shofia Hamida Hasibuan; Miladdia Putri; Nurhafizhah Khairi; Febryola Indra
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 2 (2026): May 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i2.8160

Abstract

This study aims to analyze the tourism value chain in accommodating Generation Z tourist preferences in Desa Wisata Budaya Dokan. The research employed a mixed-method approach combining qualitative and quantitative methods through Conjoint Analysis. Data were collected using questionnaires, in-depth interviews, observation, and documentation involving 100 Gen-Z tourists selected through purposive sampling. The findings reveal that cultural aspects are the primary motivation for tourists, reflected by the highest utility value, while public facilities received negative utility scores, indicating weaknesses in basic tourism services. Facilities emerged as the most important attribute influencing travel decisions among Gen-Z tourists. Furthermore, the value chain analysis indicates that tourism management in Dokan Village remains fragmented and insufficiently integrated, particularly in terms of facilities, digital marketing, institutional support, and local economic value creation. Therefore, strengthening the tourism value chain through authentic cultural experiences, improved facilities, and digital promotion strategies aligned with Gen-Z characteristics is essential to enhance destination competitiveness and sustainability.
Co-Authors Alvienta Ardhana Bintang Bintang Brigusti Oktavia Zalukhu Clara Humaira Eka Aisyah Elyoenai Sitorus Gian Ananta Hutagalung Ika Berliani Indra, Febryola Miladdia Putri Nadya Vrichillya Nova Bernedeta Sitorus Putri Ani brsinamo Shofia Hamida Hasibuan