Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa FEB
Silvana Praditya P
Unknown Affiliation
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Nilai dan Kepuasan Terhadap Loyalitas Pelanggan Toyota Liek Motor Mojokerto Silvana Praditya P
Jurnal Ilmiah Mahasiswa FEB Vol 1, No 2: Semester Genap 2012/2013
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.192 KB)

Abstract

The research was  motivated by  the intense competition in  the business world, especially in the automotive world. Liek Toyota Motor Mojokerto continually strive to maintain customer because the customer  is a major asset of the company. To retain  these customers can be done by considering  the value and customer satisfaction. This research included  in this type of explanatory research  in accordance with the purpose of this study was to determine how the variables influence  the value  and  satisfaction  to customer loyalty  at Liek  Toyota  Motor Mojokerto and which variables between value and  satisfaction over  the dominant  influence on customer loyalty. Customer  population  at  Toyota Motor  Liek Mojokerto  from August-October 2012  amounted to  232 people  and  obtained a sample of  70 respondents  using  purposive sampling techniques or sampling techniques with particular consideration for example by taking samples taken policy is the customer who made a purchase at Toyota Motor Liek Mojokerto. Test used  is the  test of validity, reliability test, which includes  the classic assumption test normality test, multicollinearity, heteroscedasticity  test, autocorrelation  test, whereas multiple regression analysis using the F test and the test T.Keywords: Influence, value, saticfaction, customers loyalty
Pengaruh Nilai dan Kepuasan Terhadap Loyalitas Pelanggan Toyota Liek Motor Mojokerto Praditya P, Silvana
Jurnal Ilmiah Mahasiswa FEB Vol. 1 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was  motivated by  the intense competition in  the business world, especially in the automotive world. Liek Toyota Motor Mojokerto continually strive to maintain customer because the customer  is a major asset of the company. To retain  these customers can be done by considering  the value and customer satisfaction. This research included  in this type of explanatory research  in accordance with the purpose of this study was to determine how the variables influence  the value  and  satisfaction  to customer loyalty  at Liek  Toyota  Motor Mojokerto and which variables between value and  satisfaction over  the dominant  influence on customer loyalty. Customer  population  at  Toyota Motor  Liek Mojokerto  from August-October 2012  amounted to  232 people  and  obtained a sample of  70 respondents  using  purposive sampling techniques or sampling techniques with particular consideration for example by taking samples taken policy is the customer who made a purchase at Toyota Motor Liek Mojokerto. Test used  is the  test of validity, reliability test, which includes  the classic assumption test normality test, multicollinearity, heteroscedasticity  test, autocorrelation  test, whereas multiple regression analysis using the F test and the test T.Keywords: Influence, value, saticfaction, customers loyalty
Co-Authors