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Ramli Akbar Alamsyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KEPUASAN DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG DI TOKO ONLINE Ramli Akbar Alamsyah
Manajemen Bisnis Vol. 6 No. 2 (2016): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v6i2.5542

Abstract

      The research aims to examine the effect of customer satisfaction and trust on repurchase intention. Sample used 100 respondents taken by purpossive sampling technique of online shoping customer. Path analysis employed to examine the effect customer satisfaction and trust on repurchase intention. the result shows that satisfaction and customer satisfaction have a positive effect on repurchase intention, and trust was mediating the effect of customer satisfaction on repurchase intention.
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