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Rahmanita Rahmanita
Universitas Internasional Batam
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH VALUE CONSCIOUSNESS DAN PRICE QUALITY ASSOCIATION TERHADAP PRIVATE LABEL BRAND PURCHASE INTENTION DENGAN ATTITUDE SEBAGAI VARIABEL INTERVENING Rahmanita Rahmanita; Jekky Gunawan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The retail business has grown quite rapidly from year to year and encourages retailers launch private label products to strengthen its competitiveness. This study aimed to analyze the influence of value consciousness and price-quality association towards private label brand purchase intention with attitude as intervening. This study used a sample of 210 respondents who are shopping at shopping centers such as Giant, Hypermart, and Carrefour. The statistical methods used in analyzing the data is a multiple regression model. Sampling technique used was convenience sampling technique. The research data that has been collected tested using the program Statistical Package for Social Sciences (SPSS) v.21. The results of this research show a positive influence value consciousness and price quality association of the private label brand purchase intention either directly or indirectly through attitude as intervening.Keywords : private label brands, attitude, purchase intention, value consciousness, price-quality association.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK PELAYANAN OPERATOR SELULER Rahmanita Rahmanita; Dedi Hendra Mustofa
Journal of Accounting and Management Innovation Vol 3, No 1 (2019)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The telecommunications services business has experienced rapid growth from year to year, this has encouraged cellular operators to launch various service package product programs. The number of service packages offered is sometimes quite confusing consumers, thus encouraging consumers to compare services offered for get the most profitable service. The phenomenon encourages this research which aims to analyze the factors that influence purchase intention cellular operator service products. Factors analyzed include product perceived quality, customer satisfaction, online advertising and e-wom. This study uses sample of 250 respondents who use cellular operator services. The statistical method used in analyzing data is a multiple regression model. The research data that has been collected is tested using the SPSS program. Hypothesis test results show product perceived quality, customer satisfaction, online advertising and e-wom simultaneously affect the purchase intention of cellular service products. Partially, only product perceived quality and customer satisfaction have significant positive effect on the intention to purchase cellular service products. In order for consumers' intention to buy service products to increase, telecommunication service providers need to improve the quality of products that consumers feel by providing a type of value-added services and increasing consumer satisfaction by expanding the type of service.Keywords:product perceived quality, customer satisfaction, online advertising, e-wom, purchase intention
ANALISIS PENGARUH VALUE CONSCIOUSNESS DAN PRICE QUALITY ASSOCIATION TERHADAP PRIVATE LABEL BRAND PURCHASE INTENTION DENGAN ATTITUDE SEBAGAI VARIABEL INTERVENING Rahmanita Rahmanita; Jekky Gunawan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The retail business has grown quite rapidly from year to year and encourages retailers launch private label products to strengthen its competitiveness. This study aimed to analyze the influence of value consciousness and price-quality association towards private label brand purchase intention with attitude as intervening. This study used a sample of 210 respondents who are shopping at shopping centers such as Giant, Hypermart, and Carrefour. The statistical methods used in analyzing the data is a multiple regression model. Sampling technique used was convenience sampling technique. The research data that has been collected tested using the program Statistical Package for Social Sciences (SPSS) v.21. The results of this research show a positive influence value consciousness and price quality association of the private label brand purchase intention either directly or indirectly through attitude as intervening.Keywords : private label brands, attitude, purchase intention, value consciousness, price-quality association.
FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN PRODUK PELAYANAN OPERATOR SELULER Rahmanita Rahmanita; Dedi Hendra Mustofa
Journal of Accounting and Management Innovation Vol 3, No 1 (2019)
Publisher : Universitas Pelita Harapan Medan Campus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/%JAMI%6%2%2022%

Abstract

The telecommunications services business has experienced rapid growth from year to year, this has encouraged cellular operators to launch various service package product programs. The number of service packages offered is sometimes quite confusing consumers, thus encouraging consumers to compare services offered for get the most profitable service. The phenomenon encourages this research which aims to analyze the factors that influence purchase intention cellular operator service products. Factors analyzed include product perceived quality, customer satisfaction, online advertising and e-wom. This study uses sample of 250 respondents who use cellular operator services. The statistical method used in analyzing data is a multiple regression model. The research data that has been collected is tested using the SPSS program. Hypothesis test results show product perceived quality, customer satisfaction, online advertising and e-wom simultaneously affect the purchase intention of cellular service products. Partially, only product perceived quality and customer satisfaction have significant positive effect on the intention to purchase cellular service products. In order for consumers' intention to buy service products to increase, telecommunication service providers need to improve the quality of products that consumers feel by providing a type of value-added services and increasing consumer satisfaction by expanding the type of service.Keywords:product perceived quality, customer satisfaction, online advertising, e-wom, purchase intention
Co-Authors Dedi Hendra Mustofa Jekky Gunawan