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Ignatius Soni Kurniawan
Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta
Economics, Econometrics & Finance

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PENGARUH PERIKLANAN, KUALITAS PELAYANAN, JAMINAN RASA AMAN, DAN HUBUNGAN MASYARAKAT TERHADAP MINAT MENABUNG PADA NASABAH BMT AL IKHWAN KANTOR CABANG CONDONG CATUR Yuliyati Yuliyati; Ignatius Soni Kurniawan
Jurnal Manajemen Vol 6 No 2 (2016): JURNAL MANAJEMEN VOL. 6 NO. 2 DESEMBER 2016
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v6i2.226

Abstract

Penelitian ini bertujuan menganalisis pengaruh periklanan, kualitas layanan, jaminan rasa aman, dan hubungan masyarakat secara parsial pada minat menabung. Populasi penelitian adalah 2.629 nasabah BMT Al Ikhwan Kantor Cabang Condong Catur. Sebanyak 132 responden digunakan sebagai sampel dengan metoda convenience sampling. Data diuji menggunakan analisis regresi linier berganda. Hasil uji t menunjukkan bahwa variabel periklanan dan hubungan masyarakat berpengaruh positif signifikan terhadap minat menabung, sementara kualitas layanan dan jaminan rasa aman tidak berpengaruh positif signifikan terhadap minat menabung. Variabel periklanan merupakan variabel yang dominan mempengaruhi minat menabung. Koefisien determinasi dari model regresi adalah sebesar 54,6%.
PENGARUH KEBUTUHAN AKAN PRESTASI, EFIKASI DIRI, KESIAPAN INSTRUMENTASI, DAN FAKTOR DEMOGRAFIS PADA INTENSI KEWIRAUSAHAAN MAHASISWA PEMENANG PROGRAM MAHASISWA WIRAUSAHA Ignatius Soni Kurniawan
Jurnal Manajemen Vol 7 No 2 (2017): JURNAL MANAJEMEN VOL. 7 NO. 2 DESEMBER 2017
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v7i2.524

Abstract

This research adopted Indarti dan Rostiani (2008) research framework. It aimed to examine influencing need for achievement, self eficacy, instrumental readiness and demographics variable (gender, educational background, job experience) partially to entrepreneural intention. The sample of the reserach was university student the winner of Program Mahasiswa Wirausaha located in Kopertis 7 Surabaya. The sample was taken applying a non-probability method with a purposive sampling technique. The data collecting was carried out using direct survey technique with questionnaires. The data were analyzed by multiple regression statistic. The result of the analysis reveals that self eficacy, gender, and educational background partially influencing entrepreuneural intention. Whereas need for achievement, instrumental readiness and job experience not influencing entrepreneural intention. Keywords: need for achievement, self eficacy, instrumental readiness, gender, educational background, job experience, intrepreneural intention
Co-Authors Yuliyati Yuliyati