Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen
Kusuma Agdh R
Universitas Perjuangan Tasikmalaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS FAKTOR PENINGKATAN MINAT BELI PRODUK UMKM DI KOTA TASIKMALAYA suci putri lestari; Kusuma Agdh R
Jurnal Manajemen Vol 10 No 1 (2020): JURNAL MANAJEMEN VOL. 10 NO. 1 JUNI 2020
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v10i1.1300

Abstract

The purpose of this study is to determine factors that can increase product buying interest. Factors analyzed include UMKM product quality factors and service quality factors and see which factors are most influential. This research was conducted in the city of Tasikmalaya with UMKM subjects engaged in work including geulis, paying geulis and batik, the study population was all Tasikmalaya residents using probability sampling methods by distributing questionnaires to 120 consumers who had used / bought UMKM products. in the city of Tasikmalaya. The analytical tool used is the Regression genre. From these studies it can be seen that the factors that can increase buying interest of UMKM products in the city of Tasikmalaya are product quality factors with a significance level of 0.012 below 0.05 and significance for service quality factors equal to 0.00 below 0.05 with a level of influence of 31% can increase interest in buying UMKM products in the city of Tasikmalaya.
Co-Authors suci putri lestari