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All Journal Jurnal Ekonomi dan Manajemen Kontigensi: Jurnal Ilmiah Manajemen
Leo Hutagalung
Universitas Pelita Harapan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Role of e-marketing and Customer Oriented on Business Performance Through Customer Loyalty and Hotels Competitive Advantage Leo Hutagalung; Poltak Sinaga; Jacob Tan; Martinus Tukiran
Kontigensi : Jurnal Ilmiah Manajemen Vol 8 No 2 (2020): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v8i2.163

Abstract

The purpose of this study is to analyze the relationship between e-marketing and customer loyalty, competitive advantage, business performance, either directly or through customer oriented and customer loyalty mediation. In this study using quantitative methods and data analysis techniques Structural Equation Modeling (SEM) using SmartPLS 3.0 software. This research was conducted in the population in this study were all in Banten Province, namely 442 hotels. While the sample unit is the Banten Province hotel, which is 158 hotels. While the sample selection method uses non-probability sampling methods. Data collection in this study was carried out using an online questionnaire. After the questionnaires were sent to the respondents as many as 158 questionnaires, the next step was to evaluate the returned questionnaires, namely the questionnaires that returned 132 and did not return totaling 26 questionnaires. significant effect on competitive advantage, e-marketing has a significant effect on business performance, customer oriented has no significant effect on customer loyalty, customer oriented has no significant effect on competitive advantage, Customer Oriented has no significant effect on business performance, customer loyalty has a significant effect on business performance, competitive cdvantage has no significant effect on business performance, e-marketing has no significant effect on business performance through customer loyalty, e-marketing has no significant effect on ada business performance through competitive advantage, customer oriented has no significant effect on business performance through customer loyalty customer oriented has no significant effect on business performance through competitive advantage.
FOOD SAFETY MANAGEMENT LEADERSHIP STYLE: TRANSFORMATIONAL OR TRANSACTIONAL? Agus Purwanto; Leo Hutagalung; Evy Yanthy
Jurnal Ekonomi dan Manajemen Vol 14 No 1 (2020): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v14i1.1288

Abstract

The purpose of this study was to analyze the effect of transformational and transactional leadership style on the performance of the latest version of the FSSC 22000 (Food Safety System Certification) food safety management system, version 5 of 2019 in the food industry in Tangerang. The object of the research were employees in several food industries that worked in the Tangerang City area who had implemented FSSC 22000 version 5 2019; as many as 120 people, and data collection method was done by giving out electronic questionnaire to several employees randomly. The analysis tool in this study used SEM (Structural Equation Model) LISREL program version 8.70. The results showed that the transformational leadership style positively and significantly affected the performance of the FSSC 22000 implementation and the transactional leadership style also contributed positive effect on the performance of the FSSC 22000 food safety management system and it can be concluded that leadership was important for the implementation of the FSSC 22000 Food Safety Management System.
Co-Authors Agus Purwanto Evy Yanthy Jacob Tan Martinus Tukiran Poltak Sinaga