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All Journal At-Tauzi: Jurnal Ekonomi Islam Journal of Trends Economics and Accounting Research
Hery Sasono
STEI Hamfara, Yogyakarta
Economics, Econometrics & Finance

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Pengaruh Tata Letak Toko, Kualitas Layanan, dan Motivasi Rasional terhadap Keputusan Pembelian Konsumen Najib Fuadi; Salihah Khairawati; Hery Sasono
At-Tauzi : Jurnal Ekonomi Islam Vol 19 No 2 (2019): Vol 19 No 2 / Desember 2019
Publisher : Pusat Studi Ekonomi Islam Sekolah Tinggi Ekonomi Islam Hamfara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.935 KB)

Abstract

This study aims to determine the effect of Store Layout, Service Quality and Rational Motivation Against Purchase Decision. This research desaigned associative or causality. Sampling in this study using Non Probability Sampling. Methods of data collection using questionnaires, about 100 respondents. Using multiple linear regression data analysis with SPSS 17 for Windows program. Result of t test show rational motivation have a significant effect to purchase decision variable, with t value 3,973> from t value of table 1,98, then sig value. 0.000 <from 0.05. While the variable store layout and service quality showed a not significant effect on consumer purchasing decisions. Based on the F test, jointly variable store layout, service quality, and rational motivation have significant influence to purchase decision, supported by coefficient of determination (R2) equal to 0,253, which means 25,3% consumer purchasing decision influenced by variable store layout , service quality, and rational motivation. While the rest equal to 74.7% influenced by factors or other variables outside the study.
Faktor-Faktor yang Mempengaruhi Konsumen Belanja di Pamella Yogyakarta Yuana Tri Utomo; Abdi Mujahidin Rahim; Hery Sasono
Journal of Trends Economics and Accounting Research Vol 3 No 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i3.576

Abstract

Consumer behavior is an activity or action taken by consumers before making a purchase of products or services in meeting their needs which can be influenced by various factors. This study aims to determine the factors that influence consumers to shop at Pamella Supermarket. This study used a quantitative approach. The data collection techniques used were interviews and questionnaires. The sample in this study amounted to 100 respondents who shopped at Pamella Supermarket. The results of this study show that the factors that influence consumers to shop at Pamella Supermarket are divided into 6 factors, namely: convenience factors, cultural factors, consumer resource factors, consumer knowledge factors, company reputation factors, and motivation factors.
Co-Authors Abdi Mujahidin Rahim Najib Fuadi Yuana Tri Utomo