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p-Index From 2021 - 2026
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All Journal k@ta Kata Kita: Journal of Language, Literature, and Teaching
Nani Indrajani Tjitrakusuma
Petra Christian University
Languange, Linguistic, Communication & Media

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Multimodal Analysis of People’s Hectic Life in Apple Advertisement The Whole Working From Home Thing Andra Setiawan Weltofa; Nani Indrajani Tjitrakusuma
Kata Kita: Journal of Language, Literature, and Teaching Vol 10, No 3 (2022)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.10.3.407-415

Abstract

This study aims to find out what kind of life is portrayed in the advertisement and how Apple products help people to cope with that life portrayed in the advertisement. This study analyzes Apple advertisement video entitled The Whole Working From Home Thing. This study uses multimodal theory from Paltridge (2012), semiotic mode from Chia & Chan (2017), Mercado (2011), Eiseman (2017), Ekman & Friesen (2003), and Pease (2004). The data analysis uses a qualitative method. The analysis reveals that Apple has successfully created the video that could portray the hectic situation people felt when they could only do their activities inside their home during COVID-19 pandemic. While being busy with their lifestyle, they use Apple products by utilizing its features to help them. Furthermore, this study opens new possibilities for other researchers to apply the same theory that has been used in this thesis to analyze film and video with different topics.
Politeness Employed by Hermanto Tanoko in Hermanto Tanoko Podcast Jessica Goldine; Nani Indrajani Tjitrakusuma
Kata Kita: Journal of Language, Literature, and Teaching Vol 11, No 1 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.1.1-8

Abstract

This research examined Hermanto Tanoko's politeness while asking questions and using address terms to Tahir and Jehian Panangian Sijabat on his podcast. The writer also compared Hermanto Tanoko's  politeness to Jehian Panangian Sijabat and Tahir to find the similarities and differences. This research cites Watts (2003) for the politeness theory. Since politeness is cultural, the writer employed notions from Javanese culture by Suseno (2001). This qualitative research analyzed utterances made by Hermanto Tanoko. Hermanto Tanoko shows hormat (respect) by utilizing personal name, family term, or a combination of family term and personal name to address older people and using personal names to address younger people. Hermanto Tanoko used rukun (harmonious) while asking questions by hedging, being indirect, displaying attention or compassion, and joking. Despite their age gap, Hermanto Tanoko is polite to both guests which might happened due to the fact that Hermanto Tanoko is raised in the Indonesian (Javanese) culture.
Impoliteness Strategies Used by the Baroness in the Movie Cruella Alicia Tandiono; Nani Indrajani Tjitrakusuma
Kata Kita: Journal of Language, Literature, and Teaching Vol. 11 No. 3 (2023)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.11.3.425-433

Abstract

This study aims to find out the types of impoliteness strategies and the similarities and differences of the impoliteness strategies used by the Baroness, an antagonistic character with an impressive background, toward Estella and Cruella in the movie Cruella. The theoretical framework used is Culpeper’s (1996, 2005) and Bousfield’s (2008) impoliteness strategy. This study employed a qualitative approach. The writers collected and analyzed the Baroness’ utterances to her subordinate, Estella, and to her business rival, Cruella, during the business scenes. The Baroness used all six types of impoliteness strategies to Estella, namely: bald on record impoliteness, positive impoliteness, negative impoliteness, sarcasm/mock politeness, withhold politeness, and off-record impoliteness. On the contrary, the Baroness only used four out of six types of impoliteness strategies to Cruella, specifically excluding: negative impoliteness and withhold politeness. The Baroness’ background and personality, as well as the interlocutor’s own background, might have influenced the findings of the study.
The Politeness Strategies Found in @kulinersby’s Instagram Account in Promoting Culinary Businesses Joshua Delbert Gunawan; Nani Indrajani Tjitrakusuma
k@ta: A Biannual Publication on the Study of Languange and Literature Vol. 23 No. 2 (2021): DECEMBER 2021
Publisher : The English Department, Faculty of Humanities & Creative Industries, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (365.361 KB) | DOI: 10.9744/kata.23.2.58-68

Abstract

This study aims to find out the types of politeness2 that are found in @kulinersby’s promotion culinary business promotion, and from there, the comments that are included as politeness1. The analysis is based on the theories of Brown and Levinson (1987) and Watts (2003). Watts (2003) states that what is theoretically considered as politeness (politeness2) in Brown and Levinson (1987) may not be the case in reality (politeness1). This qualitative study is limited to video-based posts, with the comments only related to how the account’s administrator promotes culinary businesses. From this research, the writers find that even though both politeness2 and politeness1 conflict with each other, there are some similarities that are found in analyzing both politeness. In conclusion, despite the lasting influence of Brown and Levinson’s (1987) theory, it still has some notable flaws, notably with universality and multiple interpretation of the strategies by different individuals, among others.
Co-Authors Alicia Tandiono Andra Setiawan Weltofa Jessica Goldine Joshua Delbert Gunawan