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All Journal International Journal of New Media Technology
Wildan Agung Prakoso
Universitas Komputer Indonesia
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Recommendation System for Determining Micro, Small and Medium Enterprise Business Locations Eko Budi Setiawan; Angga Setiyadi; Wildan Agung Prakoso
IJNMT (International Journal of New Media Technology) Vol 7 No 2 (2020): IJNMT (International Journal of New Media Technology)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ijnmt.v7i2.1499

Abstract

From entreprenurship perspective, determining the right business location is, of course, will become a significant factor for the business's growth in the future. Therefore, a system to facilitate prospective and strategic business locations, for achieving the right selling targets is sure needed. Android mobile based system with GPS technology features can make it easier to determine business location. In our application, we try to tackle this problem by using Simple Additive Weighting (SAW). We took several criteria for strategic business location decision making in our SAW implementation, which comprehend of rental rates, accessibility, location crowd, target market, security, and the number of competitors. Then, by evaluating the finished application, we concluded that the development of an application for Micro, Small and Medium Enterprises (MSMEs) recommendations is to facilitate prospective entrepreneurs to determine a strategic business location to build an entrepreneur.
Co-Authors Angga Setiyadi Eko Budi Setiawan