Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Jurnal Public Policy Formosa Journal of Applied Sciences (FJAS)
V Rudy Handoko
Universitas 17 Agustus 1945 Surabaya
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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Digital Tourism Marketing and Local Wisdom : Strategies for Destination Development in Kutai Kartanegara Regency Dida Rahmadanik; V Rudy Handoko; Rachmawati Novaria; Jaimito Soares Missa
Journal Public Policy Vol 12, No 3 (2026): July
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jpp.v12i3.12018

Abstract

Tourism is a strategic sector in supporting sustainable development and economic recovery. Kutai Kartanegara possesses significant potential in natural, cultural, and artificial attractions; however, its contribution to increasing tourist visits has not yet been optimized. The main issue lies in the suboptimal tourism marketing strategies, particularly in the utilization of digital technology and the strengthening of local wisdom as a destination identity. This condition has created a gap between potential and actual tourism development, especially across three strategic zones: the Central Zone, the Highland Zone, and the Coastal Zone. This study aims to analyze Digital Technology-Based and Local Wisdom-Oriented Tourism Marketing Strategies in Kutai Kartanegara Regency. The research employed a qualitative case study design, with data collected through in-depth interviews, observations, and document analysis. The findings indicate that Kutai Kartanegara has substantial potential for developing culture-based digital tourism through policy support and diverse attractions. However, challenges persist in digital infrastructure, technological literacy, and the risk of cultural commodification. Opportunities remain open through the growing trend of experience-based tourism and the region’s strategic position near the new national capital (IKN), which can strengthen destination branding and regional competitiveness.
Optimizing Budget Governance through SAKTI from the Perspective of Digital Governance at the Office of the Ministry of Religious Affairs, Tabalong Regency Fauzan Ahsani Hamdi; V Rudy Handoko; Rachmawati Novaria
Formosa Journal of Applied Sciences Vol. 4 No. 7 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i7.250

Abstract

This study aims to analyze the optimization of budget governance through the implementation of the Institutional Financial Application System (SAKTI) from a digital governance perspective at the Office of the Ministry of Religious Affairs, Tabalong Regency. The main issue addressed is the limited technical understanding among staff regarding SAKTI features. The research problem focuses on how the implementation of SAKTI can achieve efficient, transparent, and accountable budget governance. This research adopts a qualitative approach with a case study design and thematic analysis techniques. The findings indicate that SAKTI enhances budget process efficiency and reporting accountability; however, strengthening human resource capacity and infrastructure support is still needed to ensure the system functions optimally, digitally, and sustainably.
Co-Authors Dida Rahmadanik Fauzan Ahsani Hamdi Jaimito Soares Missa Rachmawati Novaria