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All Journal JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Wawan Setiawan
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance

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Pengaruh Motivasi dan Kompensasi terhadap Kinerja Karyawan Di PT Almanova Jaya Persada : The Effect of Motivation and Compensation on Employee Performance At PT Almanova Jaya Persada Nurul Noviani; Ratih Hastasari; Wawan Setiawan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.344

Abstract

In facing increasingly intense business competition, companies are required to have high-quality and competitive human resources. Employee performance is a key factor in achieving organizational goals, therefore an effective human resource management strategy is essential, including enhancing motivation and providing adequate compensation. Based on this, the purpose of this study is to determine the effect of motivation and compensation on employee performance at PT Almanova Jaya Persada. The population in this study consists of all employees of PT Almanova Jaya Persada, totaling 82 individuals. Since the number is relatively small, the entire population was used as the sample using a saturated sampling technique. This research employs a quantitative approach. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests (normality, heteroscedasticity, multicollinearity), multiple linear regression analysis, t-test, F-test, and coefficient of determination test, with the help of IBM SPSS version 27 software. The results of the study show that motivation has a positive and significant effect on employee performance with a t-value of 8.883, and compensation also has a positive and significant effect with a t-value of 2.046. Simultaneously, motivation and compensation have a significant effect on employee performance with an F-value of 85.334. The resulting regression equation is: Y = 1.022 + 0.807X1 + 0.180X2
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian Fore Coffee: The Influence of Brand Image and Product Quality on Fore Coffee Purchase Decision Listya Wulandari; Ratih Hastasari; Wawan Setiawan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 2 (2026): Maret 2026 - Mei 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i2.365

Abstract

The growth of local coffee shops like Fore Coffee reflects the rapid development of the coffee industry in Indonesia. Fore Coffee has successfully built an image as a premium coffee brand through the use of digital technology, contemporary concepts, and effective branding strategies. This study aims to determine and analyze the influence of brand image and product quality on the purchasing decisions of Fore Coffee consumers, both partially and simultaneously. The research uses a quantitative approach with a questionnaire method, where data is collected through the distribution of questionnaires to 96 respondents who are Fore Coffee consumers. The research results show that partially, brand image has a significant effect on purchasing decisions with a t-value of 6.846 ≥ t-table 1.986 and significance 0.000 ≤ 0.05. Similarly, product quality also has a significant effect with a t-value of 10.226 ≥ t-table 1.986 and significance 0.000 ≤ 0.05. Simultaneously, brand image and product quality have a significant effect on purchasing decisions with an f-value of 58.191 ≥ f-table 3.093 and significance 0.000 ≤ 0.05. These findings affirm that a strong brand perception and maintained product quality play a crucial role in shaping consumer purchasing decisions.
Co-Authors Listya Wulandari Nurul Noviani Ratih Hastasari