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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam GUYUB: Journal of Community Engagement
Mellyan Mellyan
Sekolah Tinggi Agama Islam Negeri Teungku Dirundeng Meulaboh
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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SOCIAL MEDIA MARKETING; STRATEGI KOMUNIKASI BISNIS ERA DIGITAL (Studi Analisis Portal TaniFund.com) Mellyan Mellyan
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 11, No. 1 (Juni 2020)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v11i1.350

Abstract

The digital world with all its novelty brings changes in every field. This was triggered by the advent of internet technology. Various sectors adapt to the emergence of the technology, one of the business. At the previous two decades, business world is still prevalent using traditional methods, now the business world uses digital media, including social media in it for promotion and business development. Tanifund is a financial funding platform that focuses on agriculture, animal husbandry, and fisheries. It is interesting to study Tanifund because there are big differences in the era of digital agriculture that "move" agricultural land in the digital world and the traditional era which considers agriculture is a heavy work that is only done in open land. This research method uses qualitative research, library research with a descriptive analysis approach. The results of the research show Fanifund has utilized social media for business promotion and development, it's just not been implemented to the maximum. Maximizing the use of social media can increase the number of people who use tanifund. It takes several treatments and a solid team to move social media into media promotion and business development.
Literasi Inklusi Keuangan Digital Berbasis Ekonomi Syariah bagi Nelayan Ikan Depik (Endemik) Danau Laut Tawar Mellyan Mellyan; Junaidi Junaidi; Sari Diana
GUYUB: Journal of Community Engagement Vol 5, No 1 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i1.7547

Abstract

The Depik Fishermen (Rasbora Tawarensis/Lepsotoma) in Lake Laut Tawar, Central Aceh, mostly still employ traditional systems in the process of selling Depik Fish. Introduction to digital marketing is needed for Depik fishermen to market this endemic fish to the public. The aim of this community service was to increase the income of Depik fishermen in Lake Laut Tawar and to explain various digital marketing strategies suitable for increasing sales of Depik fishermen in Lake Laut Tawar. The community service method used Participatory Action Research (PAR) with interview instruments, observations, seminars, and training to obtain desired results. The results of the community service successfully introduced digital marketing systems to Depik fishermen by creating Instagram accounts, opening shops on Shopee and Online Stores. Additionally, it introduced online Sharia financial platforms besides Banks, such as Investree, Ammana – Online Sharia Loans, Online P2P Lending Loans, BSalam, and others. There were also investment platforms like Amartha.com, specializing in SMEs, Bibit with its flagship product mutual funds, and crowdfunding systems like Tani Fund. However, there were some issues such as decreasing Depik catch results due to the use of floating cages, resorts along the lake, and the presence of Hoe fishermen. As for Depik fish catches, in the first quarter of 2021 it amounted to 12.602 tons, then increased in the second quarter to 18 tons, then decreased in the third quarter to 1.444 tons and significantly decreased again in the sixth quarter to 0.031 tons.
Co-Authors Junaidi Junaidi Sari Diana