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Mediasi Kepuasan Kerja dan Stres Kerja pada Hubungan antara Self-efficacy dan Kinerja Penjual Jasa Asuransi Eny Sulistyowati; Susi Widjajani
Jurnal Maksipreneur Vol 2, No 1 (2012)
Publisher : Universitas Proklamasi 45 Yogyakarta

The purpose of this research is to examine the relationship between selfefficacy and job performance; job satisfaction and job stress as a mediating variable. This research also investigates the impact of job satisfaction on job performance and job stress on job performance. Variables in this research were measured with a survey of 109 insurances salespersons in Yogyakarta and Semarang. Path Analysis were used to examine the effects of self-efficacy and job performance, job satisfaction on job performance, and job stress on job performance. Results showed that the relationship showed that self-efficacy significantly related to job satisfaction and performance, but no significant relationship existed with job stress. It also showed that job satisfaction partially mediated the relationship between self-efficacy and job performance. In addition, this research found that job stress not mediated the relationship between self-efficacy and job performance. There is no significant relationship existed between job stress and job performance but this research showed that job satisfaction significantly related to job performance.

Motivasi dan Perilaku Konsumen dalam Keputusan Pembelian Produk Kerajinan Kulit di Yogyakarta Eny Sulistyowati
Jurnal Maksipreneur Vol 3, No 2 (2014)
Publisher : Universitas Proklamasi 45 Yogyakarta

Success in carrying out business activities can not be separated from the marketing concept of customer satisfaction or customer priority. Likewise, the leather industry in Yogyakarta. To achieve business success, must be able to understand what motivates consumers to buy their products, including also understand consumer behavior. The decision will purchase a product by the consumer is influenced by various factors, both internal and external factors. Factors include cultural factors, social factors, Personal factors, psychological factors which include motvasi, perception, knowledge, beliefs, and attitudes. Determine the factors that are considered by consumers to buy the product, then the manufacturer will be able to determine the right strategy in improving business.

Mediasi Kepuasan Kerja dan Stres Kerja pada Hubungan antara Program Jamsostek dan Kinerja Karyawan Studi Kasus pada Perusahaan Swasta di DIY dan Solo Eny Sulistyowati; Totok Danangdjojo
Jurnal Maksipreneur Vol 3, No 1 (2013)
Publisher : Universitas Proklamasi 45 Yogyakarta

This study aims to explain the influence of the Social Security program on performance and job satisfaction and job stress as a mediating variable. In addition, this study also describes the effect of job satisfaction on the performance and the effect of work stress on performance. The relationship of each variable in this research is to be measured by conducting a survey on 145 employees of private companies that included in Social Security program on DIY and Solo. Then the path analisys used to test the effect of social security program performance in mediation by job satisfaction, performance and job stress, job satisfaction, and examines the effect on the performance and the effect of work stress on performance. The results showed that the social security program significant positively affects job satisfaction and performance. Job satisfaction was also positively and significantly affect performance. Even though mediating role of job satisfaction in the relationship between social security program performance partial. Because merely direct relationship between social security program with greater performance than the mediating role of job satisfaction. Social Security program did not significantly affect the stress of work, as well as job stress did not significantly affect performance. Therefore, the mediating role of work stress on the relationship between social security program with the performance did not occur. Individual differences and work experience may be a factor that causes no significant relationship between the two variables.

Faktor-faktor Penentu Keberhasilan Usaha Kecil dan Menengah (UKM) di Kota Yogyakarta Eny Sulistyowati; Nining Sofiati Lestari
Jurnal Maksipreneur Vol 6, No 1 (2016)
Publisher : Universitas Proklamasi 45 Yogyakarta

This research was conducted with the aim to explain the influence of the characteristics of the owner/manager of the business strategy, describes the influence of business strategy on business performance, explaining the influence of the characteristics of the owner/manager of the business performance. Variables used in this research is variable owner/manager, business strategy (independent variable) and variable performance or Small Bussinis Performance (dependent variable). The results obtained show that a direct influence on the performance characteristics of the manager of small and medium businesses in the city of Yogyakarta strong with R2 values of 0.224, or 22.4%, the effect of business strategies on business performance of small and medium businesses in urban areas with R2 values of 0,049 or 4.9%. Meanwhile, indirectly influence the characteristics of managers' business performance through business strategy in the city of Yogyakarta only has value R2 value of 0.080 or 8.0%.

Pengaruh Kualitas Layanan terhadap Loyalitas Wisatawan Nusantara dengan Kepuasan Wisatawan Nusantara sebagai Variabel Intervening Eny Sulistyowati; Sobirin Maliyan
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

In the business world, customer satisfaction is an absolute must be the goal to achieve success. Due to the achieved satisfaction of the consumers or customers will bring many benefits to manufacturers or institutions, among others, will make consumers become loyal. From the results of research conducted shows that Quality of services provided to tourists have a strong influence on the loyalty of tourists to visit the tourism objects in the area of Yogyakarta. This is evidenced by the results of the r2 of the influence of service quality to local tourists loyalty is about 22.2%. This shows if the service quality provided by the tourism industry in Yogyakarta enhanced within the region will make the travelers loyal to the tourism industry in Yogyakarta. In addition to the quality of services provided to tourist there are other factors that also have a strong influence on the tourist loyalty that tourist satisfaction factor, as evidenced by the r2 value of 15.2%. This suggests that if the tourism industry pay attention to things that could improve the satisfaction of tourists visiting the attractions in Yogyakarta, then the tourists will be eager to visit again or loyal. Meanwhile, indirectly influence the quality of service to tourists loyalty through the satisfaction of tourists who visit tourist attraction in the DIY region have only r2 values of 0.015 or 1.5%. This implies that the satisfaction of tourists is less strong loyalty of tourists who visit tourist attraction in the area of DIY.

Motivasi dan Perilaku Konsumen dalam Keputusan Pembelian Produk Industri Kerajinan Kulit di Yogyakarta Eny Sulistyowati
Jurnal Maksipreneur Vol 2, No 2 (2013)
Publisher : Universitas Proklamasi 45 Yogyakarta

This study aims to determine the motivation and consumer behavior housewife and working woman in buying industri leather craft in Yogyakarta as well as to determine differences in motivation and behavior in both the consumer groups. By knowing the motivation and behavior of the consumer businesses industry leather craft can determine appropriate marketing strategy with the behavior of the market segment, so that could have an impact on the success of the business. From the results of recent research indicates that the information obtained by the two consumer groups are obtained from your friends as much as 52%, the rest of the other. Consumer behavior based on the influence in the purchase of leather, for the respondents indicate that employee that affect the purchase of craft leather 56% from friends, 19% from advertising, 17% from relation and 8% of the others. As for the housewife respondents shows that 32% of a friend, 32% of siblings, 24% from advertising and 12% from others. Consumer motivation in buying leather by the price factor of employee respondents showed a mean of 3.52 and respondents housewife at 3.53 which means it is very strong. Consumer motivation in buying leather craft design based on factors of employee respondents showed a mean 2.84 and respondents housewife at 3.11 which means strong. Consumer motivation in buying leather by the quality factor of employee respondents and respondents showed a mean of 2.68 by 2.82 housewife meaning strong. There is no difference between the consumer motivation housewife and employee.

Analisis Pengaruh Kualitas Pelayanan Badan Pertanahan Nasional (BPN) terhadap Kepuasan Masyarakat di Daerah Istimewa Yogyakarta Eny Sulistyowati
Jurnal Maksipreneur Vol 4, No 1 (2014)
Publisher : Universitas Proklamasi 45 Yogyakarta

In the business world the life of customer satisfaction is an absolute must be the goal to achieve success. Due to the satisfaction of the consumer or customer achieved will bring many benefits to producers or lembaga.Salah one thing that consumers in the purchase consideration is the quality of services provided by the National Land Agency (BPN) DIY. The level of public satisfaction/service users occur after comparing reality and perceived performance or results with expectations and perceptions about these services. If the same customer perceived reality in the hope that customers want the satisfaction occurs, if the fact that the perceived lower than desired expectations of customers, the dissatisfaction will occur and if accepted the fact that a higher than desired expectations of customers then they will feel very satisfied. To measure customer satisfaction can one use that service quality can be measured with variable responsiveness, assurance, tangible, empathy, and reliability. From the results it was found that five variables research customer service has almost the same value yanh (average less than 1) the expected service with perceived service. This suggests that public service users BPN had enough satisfaction.

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