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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Pengabdian Masyarakat Dharma Andalas JEBD Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Yofina Mulyati
Fakultas Ekonomi Dan Bisnis Universitas Dharma Andalas
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Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang Yofina Mulyati; Grace Gesitera
Jurnal Maksipreneur Vol 9, No 2 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v9i2.538

Abstract

This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in the Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with unknown numbers. The total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS). The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. OCR and consumer trust have a significant and positive effect on Bukalapak’s online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.
ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA DESTINASI WISATA PANTAI CAROCOK PAINAN KABUPATEN PESISIR SELATAN (STUDI KASUS PADA WISATAWAN DOMESTIK) Yofina Mulyati; Miko Afrinata
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 6 No 2 (2018): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.242 KB) | DOI: 10.30871/jaemb.v6i2.1014

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi bauran pemasaran terhadap minat berkunjung kembali di objek wisata Pantai Carocok Painan Kabupaten Pesisir Selatan (studi kasus pada wisatawan domestik). Penelitian ini menggunakan variabel bebas (X) yaitu Produk (X1), Harga (X2), Promosi (X3), Tempat (X4), Orang (X5), Proses (X6) dan Bukti Fisik (X7), serta variabel terikat (Y) yaitu Minat Berkunjung Kembali (Y). Populasi adalah semua wisatawan domestik yang berkunjung ke objek wisata pantai Carocok Painan. Teknik pengambilan sampel purpossive sampling dengan jumlah sampel sebanyak 150 responden. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Hasil yang didapat dari penelitian ini menunjukkan secara persial variabel produk, promosi, lokasi dan bukti fisik berpengaruh positif dan signifikan terhadap Minat Berkunjung Kembali. Sedangkan variabel harga dan proses berpengaruh negatif tidak signifikan terhadap Minat Berkunjung Kembali. Sementara variabel Orang berpengaruh positif tidak signifikan terhadap Minat Berkunjung Kembali. Kemudian variabel Produk, Harga, Promosi, Lokasi, Orang, Proses, dan Bukti Fisik secara simultan mempunyai pengaruh positif signifikan terhadap Minat Berkunjung Kembali.
MEASURING EXPERIENCE ECONOMY AND VISITOR BEHAVIOR: EMPIRICAL STUDY OF SAWAHLUNTO CITY TOURISM DESTINATIONS Mulyatiunidha Yofina; Dedi Fernanda
JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Vol 7 No 2 (2019): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Desember 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.278 KB) | DOI: 10.30871/jaemb.v7i2.1633

Abstract

Penelitian ini bertujuan untuk melihat (1) pengaruh educational experience terhadap emotion wisatawan, (2) pengaruh entertainment experience terhadap emotion wisatawan, (3) pengaruh escapism experience terhadap emotionwisatawan , (4) pengaruh esthetics experience terhadap emotion wisatawan, (5) pengaruh emotion terhadap kepuasan (satisfaction) wisatawan, (6) pengaruh emotion terhadap behavioral inetention wisatawan, (7) pengaruh kepuasan (satisfaction) terhadap behavioral inetention wisatawan. Objek penelitiannya adalah wisatawan yang berkunjung ke destinasi wisata kota sawahlunto pada tahun 2019 dengan jumlah sampel 246 orang wisatawan. Teknik pengambilan sampel menggunakan metode nonprobability sampling dengan teknik accidental sampling. Variabel dalam penelitian ini terbagi dua, yaitu : variabel independen (X) = experience economy terdiri dari (X1) = educational experience, (X2) = entertainment experience, (X3) = escapism experience,dan (X4) = esthetics experience serta Variabel dependent (Y1) = emotion, Y2 = satisfaction, Y3 = behavioral intention. Metode analisa datanya adalah Partial Least Square (PLS). Berdasarkan hasil penelitian, maka diperoleh hasil yang dirangkum sebagai berikut education berpengaruh positif signifikan terhadap emotion wisatawan , entertainment tidak berpengaruh positif signifikan terhadap emotion wisatawan , escapism berpengaruh positif signifikan terhadap emotion wisatawan , esthetics berpengaruh positif signifikan terhadap emotion wisatawan , emotion berpengaruh positif signifikan terhadap satisfaction wisatawan, emotion berpengaruh positif signifikan terhadap behavioral intentions wisatawan. Kemudian satisfaction berpengaruh positif signifikan terhadap behavioral intentions wisatawan.
Pelatihan Pemanfaatan Jaringan Lan Dan Internet Kepada Perangkat Wali Nagari Gasan Gadang Kecamaatan Batang Gasan Kabupaten Padang Pariaman Idwar Idwar; Yofina Mulyati; Syahrul Efend; Yentisna Yentisna; Enny Arita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 2 (2023): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (789.328 KB) | DOI: 10.47233/jpmda.v2i1.643

Abstract

The Wali Nagari device is one of the HR components that must be familiar with and able to utilize technological devices. The tasks he carries are very heavy including administering village government, development, and community affairs as well as assisting administration services to the Wali Nagari. With the ability to use information technology facilities in the form of sharing data, sharing printers, using e-mail and the internet, it is hoped that the internal coordination of village guardians can be better established. This service activity has relevance to the needs of the village guardian apparatus in Nagari Gasan Gadang at the Wali Nagari office. Based on the results of questions and answers with several levels of the nagari guardian during the visit of the lecturer team to the Gasan Gadang guardian's office. The wali nagari device has difficulties in sharing or sharing data and printers between colleagues in the wali nagari office. Another thing that is needed by the village guardian apparatus is the procedure for communicating on the internet using e-mail. By doing the service at the wali nagari gasan gadang office, it is hoped that the obstacles encountered can be overcome
Preferensi Masyarakat Muslim Indonesia Terhadap Web Quality, E-Trust dan E- Purchase Intention Makanan Halal Online di Jepang Yesi Elsandra; Yofina Mulyati; Tiara Turay; Nova Mustiqa
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 25 No 2 (2023): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v25i2.1035

Abstract

This research is motivated by the needs of the Muslim community in Ishikawa Prefecture, Japan, for halal products. Given the limited availability of halal product distribution centers in countries with minority Muslim populations, recourse to online shopping platforms has emerged as a prominent avenue. It is noteworthy that these halal centers are predominantly concentrated in major urban areas such as Tokyo, Kyoto, and Osaka. To acquire halal products, the Muslim community visits halal online stores and effectively makes product selections through these websites. The research aims to investigate the influence of web quality, e-trust, and halal labeling on the purchase intention of the Muslim community in Ishikawa Prefecture, Japan. The research methodology adopted in this study involves a descriptive research design, anchored within a quantitative paradigm. The population for this study consists of the Muslim community in Kanazawa City, Japan. A sample of 32 respondents was selected using purposive sampling. The empirical findings of this study indicate that web quality, e-trust, and halal labeling have a significant impact on the purchase intention of the Muslim community in Ishikawa Prefecture, Japan. The coefficient of determination reveals that the combined influence of web quality, e-trust, and halal labeling significantly affects the purchase intention of the Muslim community in Ishikawa Prefecture, Japan. ABSTRAK Salah satu cara untuk mendapatkan produk halal di negara minoritas adalah dengan berbelanja melalui sistem online. Pusat kelengkapan produk halal umumnya hanya berada di kota besar seperti Tokyo, Kyoto, Osaka. Untuk mendapatkan produk halal, masyarakat Muslim akan mengunjungi website toko halal dan memilih produk melalui website tersebut. Tujuan penelitian untuk mengetahui Pengaruh web quality e-trust dan label halal terhadap Purchase Intention masyarakat Muslim di Provinsi Ishikawa, Jepang. Metode penelitian yang digunakan deskriptif dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah masyarakat Muslim di kota Kanazawa, Jepang. Sampel dalam penelitian ini berjumlah 32 responden yang diambil menggunakan metode purposive sampling. Hasil penelitian menunjukkan bahwa web quality, e-trust dan label halal berpengaruh signifikan terhadap Purchase Intention Masyarakat Muslim di Provinsi Ishikawa, Jepang. Hasil koefisien determinasi menunjukkan bahwa kontribusi pengaruh web quality, e-trust dan label halal berpengaruh terhadap Purchase Intention Masyarakat Muslim di provinsi Ishikawa.
Pengaruh Digital Marketing Terhadap Keputusan Pembelian Dengan Electronic Word Of Mouth Sebagai Variabel Mediasi Pada Konsumen Dealer Mitsubishi Dipo Internasional Pahala Otomotif Kota Padang Dimas Fajjar Anggidjakti; Yofina Mulyati
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap keputusan pembelian dengan electronic word of mouth sebagai variabel mediasi pada konsumen Dealer Mitsubishi Dipo Internasional Pahala Otomotif Kota Padang. Jenis Penelitian adalah metode Penelitian kuantitatif. Populasinya adalah seluruh konsumen yang pernah melakukan pembelian kendaraan atau menggunakan layanan pada Dealer Mitsubishi Dipo Internasional Pahala Otomotif Kota Padang, dengan jumlah sampel 180. Teknik pengambilan sampel menggunakan metode purposive sampling. Analisa data menggunakan SEM-Partial Least Square (PLS). Berdasarkan hasil penelitian diperoleh digital Marketing berpengaruh positif dan signifikan terhadap electronic word of mouth. Electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Digital Marketing berpengaruh positif dan sigmifikan terhadap keputusan pembelian. Digital Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian dengan electronic word of mouth sebagai variabel mediasi, dengan bentuk mediasinya adalah complementary mediation (mediasi komplementer) berbentuk partial mediation (mediasi parsial). Kata Kunci : Digital Marketing, Electronic Word Of Mouth, Keputusan Pembelian Abstract This study aims to determine the effect of digital marketing on purchasing decisions, with electronic word of mouth as a mediating variable, among consumers at the Mitsubishi Dipo Internasional Pahala Otomotif dealership in Padang City. The research method is quantitative. The population was all consumers who had purchased a vehicle or used services at the Mitsubishi Dipo Internasional Pahala Otomotif dealership in Padang City, with a sample size of 180. The sampling technique used purposive sampling. Data analysis used SEM (Partial Least Squares) (PLS). The results showed that digital marketing had a positive and significant effect on electronic word of mouth. Electronic word of mouth had a positive and significant effect on purchasing decisions. Digital marketing had a positive and significant effect on purchasing decisions. Digital marketing had a positive and significant effect on purchasing decisions, with electronic word of mouth as a mediating variable, with the mediation being complementary mediation (partial mediation). Keywords: Digital Marketing, Electronic Word of Mouth, Purchasing Decisions
Sosialisasi Strategi Jitu Memilih Program Studi Dan Peluang Beasiswa Bagi Siswa Kelas XII MAN 1 Padang Pariaman Dan SMKN 1 Enam Lingkung Yofina Mulyati; Yusnaena; Idwar; Alvin Alfian; Yentisna; Yulisran Buana Putra; Davina; Azzura
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Education is an important aspect in the current era of modernization. Choosing the right study program in college is a crucial step for class XII students to prepare for their future. In this context, socialization regarding strategies for choosing study programs and scholarship opportunities is very relevant. With the right information, it is hoped that students can make intelligent decisions and get the opportunity to continue their education to a higher level. Community service activities are carried out through lecture, discussion and question and answer methods. The service team from Dharma Andalas University provided material using Power Point to make it easier for participants to understand. In addition, discussion and question and answer sessions were held to ensure deeper understanding. Multi-media tools such as laptops and LCD projectors are used to ensure the effectiveness and interest of participants in socialization activities. With this interactive method, it is hoped that participants can gain a good understanding of strategies for choosing study programs and scholarship opportunities.
Co-Authors Alvin Alfian Azzura Davina Dedi Fernanda Dimas Fajjar Anggidjakti Enny Arita Grace Gesitera Idwar Idwar Idwar Miko Afrinata Nova Mustiqa Silvia Ningsih Syahrul Efend Tiara Turay Yentisna Yentisna Yentisna Yesi Elsandra Yulisran Buana Putra Yusnaena