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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Miftah
Bahri Bahri
Universitas Widya Mataram Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Keputusan Pembelian dan Kepuasan Konsumen Dipengaruhi Variabel Lokasi, Pelayanan, Kualitas Produk, Nilai Emosional, dan Disain Interior yang Berdampak pada Tingkat Pembelian Bahri Bahri
Jurnal Maksipreneur Vol 8, No 1 (2018)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1528.718 KB) | DOI: 10.30588/jmp.v8i1.388

Abstract

This research is motivated by the growing of online businesses that have an impact on decreasing income of retail businesses. In order to survive, a retail  business have to implement strategies that can increase purchases and provide satisfaction to consumers. This study aims to determine the effect of location, service, product quality, emotional value, and interior design variables on purchasing decisions and also customer satisfaction for increasing purchases, and testing the effect of purchasing decisions on customer satisfaction at Gardena Department Store & Supermarket. This type of research uses quantitative descriptive. The sampling method is non-probability sampling and using purposive sampling technique. The data that have been collected then analyzed using the statistical hypotheses test method consist of multiple linear regression analysis, t-test, and f-test. The partial results of the study indicate that the location, service, and product quality variables have positive and significant effects on purchasing decisions and customer satisfaction. While the emotional value and interior design variables have no partial effects on purchasing decisions and consumer satisfaction. Purchasing decisions has a significant positive effect on customer satisfaction. Simultaneously, the variables of location, service, product quality, emotional value, and interior design have positive and significant effects on purchasing decisions and customer satisfaction at Gardena Department Store & Supermarket. The results of this study can be used as an implication for company management that should continue to improve service, product quality, and need to pay attention to location, especially access and large parking lots so that consumers decide to make purchases and get satisfaction from the products, resulting an increase in consumer purchases at Gardena Department Store & Supermarket.
Consumer Behavior in Islamic Perspectives: A Theoretical Review Niken Permata Sari; Bhenu Artha; Bahri Bahri; Utami Tunjung Sari; Antonius Satria Hadi; Ascasaputra Aditya; Cahya Purnama Asri; Cynta Alya Dinka
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2025): October 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/4r2v5a55

Abstract

Islamic consumer behavior is guided by Islamic values and principles, which emphasize meaningful consumption connected to well-being, responsibility, moderation, and resource conservation. This study aims to produce a theoretical synthesis of consumer behavior from an Islamic perspective. In order to accomplish the goals and objectives of the research, a theoretical literature survey is carried out, and a conceptual framework for further investigation is provided. The normative framework of Islamic consumer behavior is explicitly determined by Maqasid al-Shari'ah, which provides a clear hierarchy of needs (Dharuriyyat, Hajiyyat, Tahsiniyyat) to guide ethical income allocation, avoiding israf and tabzir.
Co-Authors Antonius Satria Hadi Ascasaputra Aditya Bhenu Artha Cahya Purnama Asri Cynta Alya Dinka Niken Permata Sari Utami Tunjung Sari